Research On Influence Factors Of Academic Information Adoption On Social Media

With the development of social media,people's search and communication methods for academic information have gradually undergone profound changes.More and more experts and scholars in academia use blogs,podcasts,wikis,forums and other social media for knowledge exchange,knowledge acquisition,knowledge sharing and knowledge innovation.Although social media covers a huge amount of knowledge and provides users with a convenient way to acquire knowledge,the academic information in social media is mixed,with a large number and types of information,and the quality of information is highly differentiated,which is adopted by users for academic information.The behavior caused trouble.Facing the huge amount of information in social media,how to screen out the information that meets the academic needs of users is the key problem of the research on the academic information adoption behavior of social media users.Therefore,it is necessary to explore the influencing factors of users' academic information adoption behavior on social media platform.The research on the influencing factors of social media users' academic information adoption behavior is helpful to promote the generation of social media academic information adoption behavior,and also has important theoretical and practical significance for the improvement of the technical information service level of social media platform.Based on the above research background,this paper,based on interview analysis and the existing literature and theoretical model,introduces 8 variables,including seven independent variables,namely,perceived usefulness,perceived usability,convenience conditions,social impact,information quality,individual innovation and source reliability,based on the information adoption model,technology acceptance model and technology adoption and utilization integration model,And the adoption behavior is a dependent variable,and based on this,10 research hypotheses are put forward,and the influencing factors model of social media users' academic information adoption behavior is constructed.Statistical analysis software SPSS 22.0 was used to analyze the sample survey situation,reliability analysis,validity analysis and correlation analysis of the questionnaire.The theoretical model proposed in this study was verified by AMOS 22.0 software,including path analysis and structural equation analysis.Through empirical analysis,it is found that information quality has a positive impact on perceived usefulness and adoption behavior,source credibility has a significant positive impact on perceived usefulness,and perceived ease of use has a positive impact on perceived usefulness and adoption behavior,and convenience conditions It has a positive impact on perceived ease of use,perceived usefulness has a positive impact on adoption behavior,social influence has a positive impact on adoption behavior,and individual innovation has a positive impact on adoption behavior.The hypothesis of the direct positive influence of source credibility on information adoption behavior has not been tested.Finally,according to the empirical analysis,the paper provides some suggestions for the construction of middle school technical information service on social media platform,and the shortcomings of the research are pointed out and the future research is prospected.