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Research On Factors Influencing Academic Social Networking Sites Users' Behavior

Posted on:2020-08-28Degree:MasterType:Thesis
Country:ChinaCandidate:T T ShiFull Text:PDF
GTID:2428330575496657Subject:Library science
Abstract/Summary:PDF Full Text Request
The rapid development of the Internet has constantly spawned new products and services,including blogs,WeChat and social networks.While changing people's way of life,it also helps researchers to break through time and space restrictions to conduct academic exchanges and share achievements.These tools support the collaborative creation and dissemination of knowledge.In this situation,the status of social media is increasing.In the past few years,more and more attention has been paid to the needs and experiences of users and the subdivision of user groups.More and more social media that face the special needs of specific groups and social media(services)that specifically face scientific research groups have emerged.With the emergence of foreign academic social networking sites(ASNS,Academic Social Networking Sites)such as Academia.edu,ResearchGate,Mendeley,domestic Science Net and MuChong Forum,it has largely made up for the shortcomings of the traditional academic exchange system,such as lagging update and high cost.It has also changed the way in which knowledge information is created,disseminated,exchanged and used,it helps scientific researchers to bring together large-scale and intensive scientific research resources,it facilitates peer-to-peer or cross-field cooperation.However,some academic social networking sites in China have some problems,such as being unable to meet the needs of users,and the user's activity is not strong.Therefore,it is meaningful to study the factors that affect the users' behavior to optimize the development of academic social networking sites and attract users.In order to explore the factors that affect users' behavior of academic social networking sites,so as to provide theoretical guidance for the healthy development of academic social networking sites and attract users,based on extensive review of relevant research achievements,this paper takes the users' behavior of academic social networking sites as the main research object and analyzes the behavior rules of users and the behavior evolution between different use stages,and then starts from the use stage of academic social networking sites,This paper analyzes the influencing factors of users' adoption behavior and continuous usage behavior of academic social networking sites.Itattempts to organically combine the theories of task technology fit,UTAUT,perceived trust,etc.to build a model of factors influencing users' first adoption behavior and analyze the interaction relationship between influencing factors of first adoption behavior.After that,based on ECM-ISC model and social capital theory,the influencing factors model of users' continuous usage behavior of academic social networking sites is constructed,and the influencing factors of users' continuous usage behavior in academic social networking sites are studied.The study collected data through questionnaire survey and tested the model empirically with SPSS and AMOS.The empirical results show that performance expectancy,effort expectancy,social influence,facilitating conditions,perceived task technology fit,individual innovation and perceived trust will have an impact on individual adoption of academic social networking sites.Besides,web attachment,perceived usefulness,satisfaction and transform cost are important variables that affect users' continuance intention.Confirmation positively affects perceived usefulness and satisfaction,perceived usefulness positively affects users' satisfaction,satisfaction positively affects web attachment,social capital positively affects users' web attachment,and platform system quality and information quality positively affect users' satisfaction.Finally,according to the research results,some suggestions are put forward for the development of academic social networking sites.This paper extends and verifies the applicability of mature theories in the context of academic social networking sites from a theoretical level,providing a new method for the research of academic social networking sites users' usage behavior.On the practical level,the research results can provide basis for operators to understand and predict users' behavior,develop new products and increase users' viscosity,it has great significance for promoting the healthy development of academic social networking sites.
Keywords/Search Tags:Academic Social Networking Sites, UTAUT Model, ECM-ISC Model, Adoption Behavior, Continuous Usage Behavior
PDF Full Text Request
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