A Study On The Influencing Factors Of Sina Weibo User Information Adoption Behavior During The New Crown Epidemic

In the network environment,the effective adoption of information by network users can promote the acceptance of correct information and the rejection of incorrect information.In particular,with the outbreak and continuous development of the new crown epidemic,the behavior of Internet users when transmitting information about the new crown epidemic is not only directly related to the consequences of the spread of the new crown epidemic information,but also determines the severity of the new crown epidemic trend.This article takes the information adoption behavior of Sina Weibo users during the novel coronavirus pneumonia epidemic as the research object,and studies the direct or indirect effects of various factors involved in the information adoption behavior on the information adoption behavior of Sina Weibo users of the new crown epidemic,so as to help To effectively disseminate information about the new crown epidemic.First of all,this article expounds related theoretical issues on the basis of research review and review.The analysis of the concepts and characteristics of Sina Weibo and its users,the concept of information adoption,the information adoption process of Sina Weibo users in the new crown epidemic,and the relevant theoretical models of information adoption behavior have laid a certain theoretical foundation for the research of the article.Secondly,this article analyzes the factors influencing the information adoption behavior of Sina Weibo users in the new crown epidemic and establishes hypotheses.This article sorts out the relevant variables of the technology adoption and utilization integration model(UTAUT)and the fine processing possibility model(ELM),and makes the model structure and basic assumptions.Once again,conduct an empirical analysis.Based on the more mature questionnaires in related research at home and abroad,this paper designs the questionnaire method used in this study to test the hypotheses,and respectively analyze the data to determine whether the hypothesis is valid,and to modify and summarize the model.Finally,it analyzes the enlightenment of the new crown epidemic information and services in Sina Weibo,and proposes corresponding countermeasures.This article proposes to improve performance expectations,enhance efforts expectations,focus on social impact,enhance enabling conditions,and standardize information quality.This article aims to provide optimization suggestions for promoting the adoption of Sina Weibo user information during the novel coronavirus pneumonia epidemic.The research in this article has enriched the research content in the field of information behavior during the new crown epidemic,and has a certain theoretical reference value for studying the information adoption behavior of the new crown epidemic.At the same time,this article proposes countermeasures to appropriately control the adoption of new crown epidemic information by Sina Weibo users,which has certain practical significance for improving the adoption of new crown epidemic information by Sina Weibo users,and also for the establishment of a unified Sina Weibo new crown epidemic information The communication model lays the foundation.