From Form Fusion To Substantial Fusion

As the main task of the second stage of media integration,the construction of the county-level integrated media center has achieved phased results,and the goal of full coverage has been achieved.But on the whole,the construction of the county-level financial media center is still at a low level,and form integration is the most prominent problem in the county-level financial media center.This article mainly discusses the problem of form integration in the construction and development of county-level financial media centers,deeply analyzes the reasons for falling into form integration,and discusses the upgrade path from form integration to substantive integration.This article is mainly divided into three chapters: introduction,main body and conclusion.The introduction introduces the research background and significance of this article,and summarizes the research questions,content and methods based on the literature review at home and abroad.Among them,this article puts forward the core concept of the integration of form and substance.Starting from the concept,it studies how the county-level integrated media center can achieve a breakthrough from the integration of form to the substance.Chapters 1 to 3 are the main body of the thesis.The first chapter mainly discusses the problem of the integration of the form of the county-level financial media center,which is specifically expressed in three aspects: content production,product structure and platform construction.The second chapter mainly discusses the reasons why the county-level financial media center is in the dilemma of form integration from the three aspects of system mechanism,thinking inertia and profit model,and explores the impact of these three aspects on the content production,product structure and platform construction of the county-level financial media center.The profound impact.The third chapter mainly discusses the path of the county-level integrated media center towards substantive integration from the five levels of content,users,technology,profit,and management,and discusses how the county-level integrated media center uses content,channels,platforms,operations,and management.In-depth integration of the company,to achieve innovative development.At the same time,in the first three chapters,the more successful Changxing County Financial Media Center and the Wangjiang County Financial Media Center,which are still in transition,are selected as the research objects,and their respective performances are discussed in specific case analysis.The conclusion discussed the core logic in the construction of the county-level integrated media center.It believed that the interweaving and function of political logic,economic logic and market logic promoted the development of the county-level integrated media center;and believed that the county-level ecological platform was its development direction.