Research On The Construction Of "Struggle" Discourse In People's Daily After The 19th CPC National Congress

Based on the "struggle" themed news reports of People's Daily as the research sample,this paper summarizes the ideological basis for the emergence of "struggle" discourse in Chinese mainstream media on the basis of combing relevant literature,including the mainstream struggle thought in Chinese traditional culture,Marx's struggle thought and the struggle thought of the Chinese Communists.The main analysis has two parts.First,according to Zang Guoren's relevant theories,taking the report that the title of people's Daily's important news page contains the word "struggle" and the content closely revolves around "advocating people's struggle" as the sample,adopting a variety of scientific and mature analysis methods recognized by the journalism and communication academia,and combining qualitative and quantitative research,from high,middle and low levels,we can get the following conclusions At the lower three levels,the framework analysis of the categories constructed by the report samples is carried out.This paper makes a classified summary and analysis from nine aspects,such as the location of the page,the number of reports,the objects involved,high-frequency vocabulary,news pictures,etc.to explore the framework construction of people's Daily's "struggle" theme report,and investigate its communication characteristics and strategies for China's mainstream ideas: highlight the struggle theme,enrich the content of the report;Select the angle of news and use the news material skillfully;We should set the tone of our position and give priority to positive publicity.The second is based on the three-dimensional analysis framework of text,discourse practice and social practice of Fairclough's discourse analysis theory,using van Dyck's news text structure analysis model,this paper makes a quantitative and qualitative analysis of the sample reports of the people's daily,and explores the construction and presentation of the mainstream media's "struggle" discourse and its internal mechanism since the 19 th CPC National Congress.From this,the paper summarizes the characteristics of people's daily in media construction and discourse,such as the description of multiple discourse subjects,the interspersed use of background materials,the superposition effect of double comments,the flexible use of various rhetorical devices,the expression of "excessive" words,the preset agenda of exclusive interview reports,the construction of "struggle" language group,and the construction of "struggle" emotional foundation.Then,according to the above analysis,we can draw inspiration from the construction of "struggle" discourse in people's daily,and provide four beneficial references for other media: building an equal dialogue platform,adhering to the principle of balanced reporting;strengthening the effect of news communication;The content of the report is close to life and the style of expression is close to the masses;We should do a good job in reporting achievements and advocate the mainstream values;Give full play to the advantages of media convergence and pay attention to the actual communication effect.