Research On Network Eating And Sowing Phenomenon From The Perspective Of Media Scene Theory

Diet as an indispensable part of the general public life,with the development of media technology derived from a new cultural phenomenon-network eating broadcast.Eating this natural action in the host's processing interpretation,through live technology and short video platform and the audience in front of the screen,to form a space-time interlese simulation scene.The scene is the host's "stage" for social role-playing.In the development process of network eating broadcast shows a polarizing trend,part of the production of sensory carnival,to vulgar content to attract traffic of eating bloggers to entertain the public as the center of gravity.They ignore the role of network eating and broadcasting to convey culture,and even affect the social evaluation of eating and broadcasting,so that the public for eating and broadcasting to form a stereotype,but there are also some bloggers in the eating broadcast industry to pursue social and cultural connotations in the scene to show the content of rural culture,urban heritage and Oriental aesthetics,to build a bridge between Chinese cultural communication and inheritance.In the field of view of scene theory,the scene of network eating broadcast is mainly composed of audience,actor and stage,which together influence the development of network eating broadcast.In terms of audience,network eating and broadcasting satisfies the audience's psychology of solving loneliness,hunting,participating in carnivals,providing channels for social interaction and finding a sense of belonging to groups;The popularity of Internet eating and broadcasting also has its deep social and cultural dynamics.Food is a symbol of power,it can map the level of social status,and eating is a pleasant private behavior,watching the broadcast so that the audience in the fictation of the scene by watching the performance to obtain spiritual satisfaction,while free from the thin worship of eating guilt,and in the ritual sense of eating to achieve the continuation of China's food tradition,repair the industrial society's broken food trust.Therefore,in the process of development,the network eating broadcast should pay attention to the expression of social and cultural connotation,and all the elements in the eating broadcast scene should be given cultural value.The audience is not a bystander to eat broadcast,but a participant to eat broadcast,should guide the audience to establish a correct demand orientation,improve the media literacy of the audience,the anchor should pay attention to the social significance of eating broadcast content,take the initiative to assume the responsibility of the transmission of Chinese food culture,abandon the short-sighted behavior of powder with bad taste,eat broadcast stage should accommodate a rich multidimensional scene,with cultural characteristics as the scene symbol of eating broadcast.