Research On Online Sports Broadcast From The Perspective Of Media Scene Theory

With the continuous development of the Internet,especially the popularity of mobile Internet,the media has gradually integrated into people's daily lives.Some new forms of media have emerged,which are also changing the daily life scenes of people.Webcast is popular with many people because of its instant and high-intensity interaction mode.After two years of rapid development of webcasting,the growth trend began to slow down,and the live broadcast began to develop in various fields.The live broadcast of online sports is the product of “live + sports”.The emergence of electronic media and the five technical forces of mobile devices,big data,sensors,social media,and positioning systems constitute virtual scenes in the Internet era.These virtual scenes merge with people's real scenes and appear mixed scenes and gradually change.People's "Central District behavior" gradually increasing,and the scene era has arrived.This paper intends to use the media scene theory proposed by Joshua Meyrowitz to analyse the Online Sports broadcast.After combing the live broadcast of the network sports and the theory of the media scene,according to the theory,the new scene was constructed by new media,an there would be new behavior.There are three scene,the “reality+ virtual”mixed scene? the “Show + Events”scene and the socialized live broadcast scene of "barrage + reward".The purpose of scene analysis is to achieve better scene adaptation.After clarifying the scenes constructed by Online Sports Broadcast,scene adaptation is particularly critical.However,there are some problems in the Online Sports Broadcast's scene adaptation process.In the mixed live broadcast scene,there is a phenomenon of social role misplacement,so users should balance their roles in virtual and reality,and properly control their viewing time.There is a leakage of personal privacy in the characteristic live broadcast scene.Therefore,it is necessary to standardize the construction of the scene content,enhance the sense of responsibility of the scene subject,and improve the peripheral scene specification.There is a phenomenon of “negative community narrowing” in the community live broadcast scenario.Therefore,it is necessary to construct a cross-cut social scene and a peer-to-peer information circulation system,and pay attention to the long tail development of the scene content.After the scene era arrives,scene adaptation is particularly important.By analyzing the needs of users and providing media products and services that meet user needs,this is the meaning of scene adaptation.Media scene adaptation ability has become an important part of the media core competitiveness.Using scene theory to analyze online sports live broadcast can provide a new perspective for people to study online sports live broadcast.