Reconstitute And Reproduce:the Psychological Changes And Consumer Behaviors Of The Audience In "eating Broadcasting Show"

In today's age of consumerism,China's society is also entering the consumer society step by step.The new manifestations of consumer culture and consumer behavior are endless.Jean baudrillard,a prominent French postmodern theorist,thinks,The psychological and consumer culture of the mass audience is changing subtly,in the "mimicry environment" created by the mass media,especially the new media generated in recent years,They are constantly changing the audience's psychology and consumer culture concept,And the audience continues to carry out the reproduction of consumption behavior under the influence of media.This paper takes the form of "eating show" and its Chinese audience as the object of research and analysis in the current broadcast program of the new medium.The video content and their audience were selected as samples for the two "eating show" anchors of the popular and more representative Japanese maojiki,and Mizijun.This seminar to bilibili animation video website submitted by users under the big stomach Wang Mu on eating show editing video and barrage of incense ? video and weibo popular comments for content analysis.which uploaded on @mizijun ' s sina weibo,Then,the fans in the QQ group of tencent QQ were extracted to conduct in-depth interviews,with a view to comprehensively and deeply understanding the real thoughts of "eating show" audiences.The study found that,Through watching "eating show announcers' aesthetic daily life" presented by these programs,In the company of inspire psychological demand,"mood" demand,feeling exists to prove that motivation driven demand for these kinds of psychological change,it produces a series of consumption behaviors such as decoding of specific meanings and "web celebrity" consumption,"fashion" consumption and "sensory" consumption,the reproduction of consumer behavior is realized.There are positive aspects of the re-production of these audiences' psychological reconstruction and consumption behavior,which also have negative effects that cannot be ignored,Through the theoretical consideration of this social and communication phenomenon,In the end,it is believed that in the process of cultural reconstruction,new and healthy consumption culture concept and value system need to be established through the guidance of the right,healthy and reasonable media.