Research On Network Eating And Broadcasting Under The Vision Of Media Consumption Culture

With the rapid development of the Internet,network eating and broadcasting came into being,and various eating and broadcasting video appeared on various platforms.This is a new kind of reality show,in which the anchor shares food with the audience and the action of eating is exaggerated.With the help of the network media,the "food temptation" gradually attracts the attention of more and more people and exerts a huge social impact.Nowadays,watching eating and broadcasting has become a kind of fashion trend.There are not a few grassroots anchors who become popular by virtue of network live broadcasting.They have a large number of fixed fan groups and hide a huge economic chain behind them,bringing economic benefits no less than a star.The object of media consumption is cultural commodities,while video produced by network eating and broadcasting is a unique cultural commodity.Different from traditional food programs,video is flexible and novel,firmly tying audiences with the market.Through research,this paper finds that the audience's preference for watching network broadcast dinner video is related to audience psychology.Internet users have the psychology of self-satisfaction,entertainment,companionship and peeping.Watching network eating and broadcasting reality shows breaks the sense of loneliness and loss,and thus obtains spiritual comfort.Network eating and broadcasting is born in the media consumption culture.With the trend of consumerism,it has entered ordinary people's homes.People in their 70 s and 80 s and children in their 50 s and 60 s all have the experience of watching eating and broadcasting video.However,the research on network eating and sowing in China is still deficient compared with that in other countries.There are only 12 literatures searching for the word "eating and sowing" on cnki,so the research on eating and sowing on the Internet is particularly necessary.In this paper,questionnaire survey method,text analysis method,case analysis method and comparative induction method are used to study the network eating phenomenon from the perspective of media consumption culture,to deeply analyze the emergence,popularity,content production and business operation mode of this phenomenon,and to summarize its communication elements.With the help of the theories of communication and semiotics,such as "use and satisfaction","media isinformation" and "5W",this paper studies audience psychology,and puts forward specific and feasible countermeasures for some anomie of eating and broadcasting behavior,so as to guide the development of online eating and broadcasting to a better direction.