Study On The Innovation Of Tv Food Program In CCTV

Chinese nearly five thousand years of civilization, and the diet culture is a bright pearl in the history of civilization, the dissemination of China diet culture experienced three stages, oral culture stage, stage of print culture and electronic culture stage.How to make our country’s food culture continue to be handed down step by step, even as the soft strength of culture communication in China to other countries, is an important problem. But the television this media, dissemination of information and Food diet culture has other media can not match advantage. Good Food programs not only can teach the audience cooking, health information, can let more people understand the Chinese diet culture, and love Chinese diet culture. But in recent years, although the overall Food broadcast time increased by 7000 hours, but the audience viewing time is not because the program shows the time increase, but reduce the. Through the questionnaire to know, there is no good Food programs to see is the important reason to cause this result. The first chapter is the introduction part, mainly to illustrate the article selected topic basis and theoretical significance and practical significance, and lists the status of Chinese and foreign research Food propagation programs; the second chapter is the systematic study of food culture and television communication, research results of the existing TV program about Food propagation of carding, diet culture, characteristics of Chinese food culture, Chinese food culture background, and the diet culture dissemination of historical concept interpretation, analysis of close relation between diet culture and Food program. The third chapter is the description of the present situation of TV communication of China’s diet culture, present situation is our species Food program to the diversification of development, current status of two is our country Food audience extensive mass foundation, analysis Food program from the perspective of the audience is powerful, to grasp the good status of all; three is our country Food program elements of a rich, such as the host and commentary, by elements analysis of China’s Food program, on the back to explore how to do Food program has a great help. The fourth chapter detailed description of China’s Food program director to art, "on the tip of the tongue" and "China kitchen king" as an example, this is the discussion of the extension on the step, and case studies from the text, program planning, themes and so on with expansion of art programs in importance. The fifth chapter, the existence of TV communication in China on the diet culture of problems and solutions, according to the design on the Food program questionnaire, what is to understand the reason to attract the audience to see Food program, deficiencies Food programs and communication. Found that the existence of communication of China’s TV Food program problem, they are: the first question, topic choice narrow, rigid form; two, flooding the same types of programs, lack of quality programs; three, rough, the lack of beauty; four, the orientation of audience generalization, loss of audience. Faced with these problems, the need to find a solution, that is to identify the location of programs, their positive innovation, refinement of the audience suit one’s measures to local conditions, making Food program. The sixth chapter is the last chapter, tries to find out the development trend of China’s Food program, come up with solutions to specific problems in our country’s present Food TV program, provides the experience for further do a good job Food TV program. And enrich this communication theories about the TV program Chinese Food rich enough, the choice of communication China TV Food show this proposition, but also hope to be able to own one’s pygmy effort, from the diet culture itself, and its history, its mode of transmission of the angle, and enrich the research on the diet culture transmission, convenient TV practitioners do Food program, to enhance China’s cultural soft power, promote cultural exchanges with other countries China, contribution.