Research On The Phenomenon Of "Eating Broadcast" In Short Video Platform From The Perspective Of Carnival Theory

With the rapid development of network technology,short video platform came into being.With its inherent advantages,short video platform has attracted a large number of audiences.In the short video platform,"eating broadcast" video anchors show their eating process in front of the camera with the help of the short video platform.In order to cater to the audience,many "eating broadcast" anchors shoot their favorite "eating broadcast" videos with all their efforts.Therefore,"eating broadcast is hot" is constantly spreading.More and more audiences start to pay attention to and form the habit of regularly watching "eating broadcast" videos.The huge economic benefits also stimulate more grassroots anchors to participate,which is behind the economic chain is constantly expanding.However,in the short video platform,the "eating broadcast" video content presents excessive entertainment and serious lack of connotation.The characteristics of the phenomenon of "eating broadcast" in the short video platform and the excessive entertainment also confirm bakhtin's carnival theory.This paper will be divided into four chapters to explain the phenomenon of "eating broadcast" in short video platform under the visual threshold of carnival theory.The first chapter gives a brief overview of the phenomenon of "eating broadcast" in the short video platform.Starting from the definition and development status of short video and "eating broadcast",this paper analyzes that "eating broadcast" has achieved rapid development and gained great attention from the society by relying on the short video platform.On this basis,the short video platform in the "eating broadcast" video classification.The second chapter specific analysis in the short video platform "eating broadcast" phenomenon of sexual characteristics,the trill "eating broadcast" in the short video platform anchor wave stomach fairy and quickly short video platform in the "eating broadcast" anchor confused time fairy "eating broadcast" as the research object,examine the short video platform "eating broadcast" phenomenon in content and the characteristics of carnival.Based on the four features of carnival,that is,the universality,equality,ritual and subversion,this paper analyzes the four carnival features of the phenomenon of "eating broadcast" in the short video.The third chapter combines the videos of the two "eating broadcast" anchors and some data materials,expounds the specific reasons for the carnival of "eating broadcast" phenomenon in the short video platform from the three aspects of the drive of interests,the development of the short video platform and the great demand of the audience.The fourth chapter mainly expounds the problem of "eating broadcast" phenomenon carnival in short video platform and puts forward corresponding solutions.The "national carnival" not only stimulates the malicious competition among the "eating broadcast" anchors,but also makes the audience's "Internet addiction" and "loneliness" more serious,and the "eating broadcast" short videos themselves lack cultural value.For these problems,this paper will put forward corresponding suggestions from relevant government departments,short video platforms,"eating broadcast" anchors,audiences and other aspects.Generally speaking,the phenomenon of "eating broadcast" in short video platform has the characteristics of equality,popularity,ritual and subversion.On the basis of the short video platform playing the role of free and equal carnival square,"eating broadcast" anchors and audiences can have free conversations here.However,the phenomenon of "eating broadcast" in the short video platform also presents a series of problems after excessive reveling.In this regard,the government,short video platforms,"eating broadcast" anchors and audiences need to carry out joint supervision and improvement to regulate and guide the "eating broadcast" phenomenon to develop in a positive direction.