Research On Local Media News Client Based On Media Ecology

In the era of the bit,the digitalization of the media brought about a big change in the media.With the increasing number of mobile phone users of our country,the channels of news communication were transferred to the mobile side slowly.The major Internet companies took the lead in the founder of their own news client,in the market competition has made a dominant position.2014,far behind were the traditional mainstream media such as television stations and paper media,they were established their own news client with the pressure from the policy and themselves transformation.By 2016,The layout of the mobile phone news client market of our country has been basically in place.Under this situation,this paper focus on the local media news client and take the “Upstream News Client “as a typical case to explore.This paper launch the analysis and the elaboration on the subjects as follow:1.What's the currently industry environment that the China's local media news client in ?2.How does the internal development of the status local media news client ?3.What are the features and deficiencies of the "upstream news" which as a typical representative of local media news client ?4.How to avoid weaknesses to achieve market breakout through the case analysis?This paper is divided into three parts: introduction,subject and conclusion.The introduction part elaborates the background of the topic,the significance of the research,the research method and the feasibility of the study.The second chapter analyzes the industry media environment of the local media news client in China,and analyzes its position in the current media ecology from the macro external environment.Typical case analysis of the "upstream news" client in the country's media and Chongqing Daily Newspaper Group in the transformation of the full media position.The third chapter is the analysis of the internal media environment of the local media news client in our country,and analyzes the internal ecology of the development of the client 2.0 era and the local media news client.And the upstream news client development overview and content of a specific analysis.The main object for the upstream news client "headline" column,the main use of research methods for content analysis and comparative research.In the content analysis section,the article makes a statistical analysis of the content pushed by the headline of the upstream news client from January 1,2017 to January 15,from news type,news source,reading amount analysis,expression form,news text Analysis and other aspects of the upstream news client analysis of the contents of the push situation.Finally,the contents of the upstream news to do a brief summary.Through the upstream news client with Netease news client news content of comparative analysis,through the 2016 national "two sessions" news reports,from the number of reports,news sources,news forms,subject content,user reviews and other aspects of the analysis Contrast,the development of upstream news client and NetEase news client contrast there are many deficiencies,but also have their own advantages.The main advantage is that the original depth of coverage of the local news client's local perspective is very characteristic.The main advantage is that the original information of the upstream news client is very different.The main part of the fourth part of the article is from the local media news client analysis of the entire operation process,that the presentation of the content of the product is the entire ecological cycle of the link.The author thinks that the lack of local media news client in our country is mainly unclear,the homogeneity of content is serious,the lack of original content and the lack of user participation.The future development process should clearly locate and take the localized development route and enhance Service awareness,advancing with the times the content of the king,the development of brand development strategy.