Local Media Inherit And Build Local Culture From The Perspective Of Geography Of Media

In the16th big party’s report, cultural construction was raised to an unprecedented height, so cultural construction is regarded as the development goals of provinces. A dozen provinces and municipalities, including Shandong, will build "strong province of culture" as a strategic goal.Mention in Shandong, people will think of the statue of five-Tai mountain, second to Baotu spring. Confucius and so on. From the geographical environment can be summarized in one sentence:"lotus flowers all around on three sides, a city of mountains half city lake". Is the geographical environment and the influence of Confucian thoughts of Confucius, Shandong gives the impression of is manners, massiness and unswerving. Shandong is the birthplace of qilu culture, has a rich cultural atmosphere, but with the rapid development of economy, culture construction can’t keep up with the pace of economic development. Qilu culture in a noisy seems to fade away in the economic society, facing the cruel reality, local media have the courage to bear and become an important driving force of cultural development. Newspapers in the United States attaches great importance to local newspaper, in April1704, North America, the first continuous publication of the newspaper the Boston news letter, to the19th century, the New York times, Washington post, the Los Angeles times and other modern newspapers appeared, to highly developed in today’s build system of media, local newspapers have been the dominant force in American media.This article selects the cases for the "Qilu evening news", because "Qilu evening news" is the largest circulation newspaper in Shandong province, and in pursuit of culture. In this paper, from the Angle of geography, geographical environment, the media, to the interactive relationship between regional culture, attempts through the analysis of the local media to conclude its regional culture inheritance and construct the role. Regional culture is a special local media resources treasure house. The unique regional culture refers to a specific area, has a long history, heritage still give play to the role of its cultural traditions. As local media, the report contents, distribution range, all aspects of audience’s object, with distinct regional culture. So this article analyzes the Qilu culture’s influence on the "Qilu evening news", mainly from the following three aspects:newspaper language, as the medium of printed newspapers, language occupies very important position in the production process. Newspapers in the aspect of language use in different regions have different characteristics, at the same time, the newspaper is a reflection of society, the life the most direct and vivid language. The newspaper language largely can also reflects the local characteristics of regional culture.Despite certain common rules for newspaper language, such as language should be short and concise, rigorous standard, accurate, clear, etc., but this is not to say that all newspapers should take the same kind of pattern to writing reports. Instead, with local characteristics of language use will make the paper more "friendly", get the local audience recognition. Because dialect is a local culture and the historical accumulation, the local people to maintain the local culture and the sense of important tools. In addition, regional culture to some extent, also about a newspaper article language habits.Layout style, in the fierce media competition, through constant innovation to attract the reader’s eye is one of the necessary means. Newspaper writing way not only to innovation, the content of the report to improve, to edit copy way innovation, layout of the form of innovation, too. Format adjustment, which can better highlight the localization, the connotation of newspapers, the paper distinguish from the other newspapers more bright.Newspapers style. Style is under the influence of regional culture of the paper, if does not have its own style, it has lost its personality, lost the stability of the audience. And newspaper style is one of the symbols of mature, is the key reason for the newspaper whether it can survive.Then in this paper, the geography of the space in the "medium","medium" in space are summarized, and discussed the qilu culture and interactive relationship between the Qilu evening news. Then summed up the new one thousand to "Qilu evening news,2001,2003,2006,2007, the four changes, four revision are analyzed from geography, city, media, audience interaction. This paper and selected the representative and the comparability of national news reports, analysis the Qilu evening news, features, including "fukuda’s visit to China""comrade Hu jintao inspected in Shandong province""warm spring" series "the11th national games" and so on. Article on how to construct modern culture of Qilu, how to construct the Qilu culture are analyzed and discussed. Including the construction of modern iconic cultural symbols of Qilu culture, Shandong overall cultural atmosphere of modern construction.Finally, this article from the development of the Qilu evening news and the interaction of Qilu culture, has carried on the thinking to the following problems:the local and global media, in the era of globalization, the prevalence of consumerism, it is in this media environment, the local media in an awkward situation, on the one hand, want to have a global, local media has often lost their identity as the mouthpiece of the transnational media; When the local media, on the other hand, want to insist on your local time, and extremes, distant countries and the world, in the end to extreme nationalism. Local is not exclusive, the narrow understanding of "focus", a narrow interpretation of the regional culture is bound to adversely affect ethnic unity and cultural identity. Inheriting regional culture to fusion era atmosphere in advocate harmonious society’s today, as our country’s local media, should actively carry forward the social theme. While inheriting regional culture, cleverly blended in among them, the regional culture through their own strength to make due contribution for the society and state.