| Livelihood news is the most important outcome of Chinese Television Media Ecosystem, also anessential connection between Television Media Ecosystem and political ecology and social ecology. Thebeginning of livelihood news was for the needs of political, but livelihood news itself is a form signifyingthe vision of media is moving from the classes to the masses, at the mean time a new rule of propagationemerged as the times require, Television Media is no longer just “a cold spectator”, but a combination ofobjective reporter and subjective actor. With the participation of Television Media into the social publicaffairs, a new communication form among governors, media and ruling class has arisen. From influence,propagation to supervision and moralization, then assistance and fighting for legal rights of people, thesubjective activities of media are more and more opening to the normal people, the connection betweenthem become even closer. Now livelihood news are gradually permeated through the people, and becominga power that supports the social development.The rise of livelihood news is a sign for the changes and advancement that Mass Media going to needfor the balance of other ecosystems. Through the influence and credibility of television media, livelihoodnews is no longer tool for social governors, but the speaker for the people, and will be used by the people toexpress their opinion, idea and feelings. Livelihood news is not just a platform that reports social news forthe people, but also will be used by the people, by having their voice heard through this platform, thepeople participate the spread of information, and also improving their living environment. Besides conveyfeelings of the people, the policies and public sentiment related to people life also can be analyses, andhelps the masses to participate in public affairs. During this process, the television media take the response of regulate the social construction process, by guiding people with correct behavior standard and dispellingthe conflict between each classes during social transitional period.Because of the massive media market and broad source of news that livelihood news have, it is highlyrelied by the television media ecosystem. Undeniably, the livelihood news is a very energetic televisionprogram, its inseparably relationship to politics, culture and social, bringing a new news system based onlivelihood news within the media ecosystem. In this environment, the principle of livelihood is graduallybeing established in the local television stations, based on the demarcation of culture area, using channelsas platform, diversification as goal, and guide by the idea of humanity, to making livelihood news become agolden program that leads development of other programs in prime time.With the development of telecommunication techniques, television media never stop trying integratewith all kinds of telecommunication methods, to form an interactive communication network. The mostessential reason of this, is to make the television become an inseparably part of media ecosystem, so it canstay long in human life more stable. Along the advancing of communication techniques, new media becomethe hottest word in the media community. The rapidly technique revolution is pushing the new media toanother new level, a new way of speak is forming quickly, and livelihood news based on television media isfacing a huge challenge, and also gain a great power to push it forward, during its improving process,livelihood news program will never stop looking for new opportunity. |
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