Research On The Phenomenon Of ‘Cross-border Hosting' In Network Variety Show

In recent years,with the continuous innovation of the form of network variety shows and the gradual specialization of content,the network variety show has changed the functions and requirements of the host.The advantages of professional hosts in the network variety show are no longer obvious,and the phenomenon of‘cross-border hosting' has become mainstream.The ‘cross-border hosting' phenomenon of the network variety show began around 2012,and it has been seven years since now.In just 7 years,the phenomenon of ‘cross-border hosting' of the network variety show has sprouted from the beginning to the mainstream trend,and the development is very fast.The reason why the network variety show‘cross-border hosting'phenomenon is caused by the external environment and internal factors.The ecological environment of the media provides a living space for cross-border hosting.The internal needs of the network variety show form the pursuit of cross-border hosts.The host also has a very high cross-border willingness and cross-border enthusiasm for the sake of interest.The phenomenon of cross-border hosting has also had a profound impact on hosting industry,network variety shows and media ecology.First of all,the increase of cross-border moderators has made professional hosts feel the pressure of competition and promote the self-improvement of the host industry.At the same time,the reduction in industry thresholds also undermines the overall image of the industry.For network variety shows,the phenomenon of cross-border hosting can help to shape the brand of the show,but at the same time it faces the risk of the quality of the show being lowered.Finally,for the media ecology,on the one hand,the phenomenon of cross-border hosting has stimulated the self-adjustment ability of the media ecology,and on the other hand,the commercialization tendency brought by it also threatens the ecological balance.The cross-border hosting phenomenon in the network variety show can be said to be a microcosm of the entire media ecology.Thinking about the development of the host's functional role and hosting ability,thinking about the development of the host industry,and thinking about the development of the host ecology,not only related to the future of the phenomenon of‘cross-border hosting',but also important to the development of other media in the media age.The meaning of reference.