Research On Cultural Presentation Of CCTV Cultural Variety Shows

Since 2013,CCTV-represented television stations have responded to the country's political call for "cultural self-confidence",and created a group of culture-centered,with the purpose of inheriting and promoting traditional Chinese culture,in order to strengthen the cultural confidence and cultural identity of Chinese people.These shows set a new benchmark for the television industry with new program forms,creative cultural expressions,and integrated communication methods.They have won high ratings and gained widespread recognition from viewers.It has been widely discussed in society.The word "culture" has a broad and inclusive connotation.As the core of cultural variety shows,the quality of cultural presentation determines the quality of the program,and cultural innovation is also the source of long-term survival of cultural variety shows.The types of cultural presentations in cultural programs are combed,and the strengths and weaknesses of their presentation are analyzed objectively in combination with text analysis,and the innovative content presentation and expression of culture in cultural variety shows are further explored for the innovation of related cultural programs,and development to provide informative advice.The research is divided into five parts:the introduction part describes the research background and significance,research problems,research ideas and research methods of this research,combs the views of relevant academic literature,expounds the current status of the research,and discusses the related define the concept.The first part combines policy factors to conduct a case analysis of the program form and program content of the stage representative works in the CCTV cultural variety show,expresses the "phenomenal" of these programs,and shows the prosperity of the CCTV cultural variety show.Prosperity and benchmarking significance,and analyze the profound influence of the political appeal of "cultural confidence" on such programs.The second part sorts out the cultural types presented in the CCTV cultural variety show,and finds that it mainly presents the excellent traditional Chinese culture,at the same time shows the elite culture and popular culture,and the "Ideal"?"Documentary" culture in Williams cultural theory.Combining with the text interpretation analysis of specific programs,it is concluded that the CCTV cultural variety shows mainly use the cultural presentation methods of the spread of ideological value,the popular interpretation of elite culture,and the diverse expression of culture.The third part elaborates the shortcomings of cultural presentation in the current CCTV cultural variety show that the author considers.The crux of the cultural presentation of cultural variety shows is three aspects:the program flow is too formal,the main body of the program is starred,and the theme of the program deviates from three aspects Express views.The fourth part mainly focuses on the innovative strategy for cultural variety shows.The author proposes that cultural variety shows should be continuously updated according to the media and constantly update the cultural presentation method;try to present more diverse cultural types in the program;the development of cultural variety shows puts forward suggestions for excavating and presenting "social" culture.