Research On Weibo User Interaction And Influence

In the era of new media,Sina weibo provides a convenient interactive platform for people.The digital trend of information transmission promotes the real events to gradually turn into the public agenda on the Internet,while the outbreak of network events poses a challenge to the maintenance of security in the cyberspace.Weibo users as the main body of network interaction,in the event of an network formed a fixed mode of interaction,and the flow of events in the interactive process,the different influence on people and society,thus study virtual interaction from the user perspective,to avoid the risk of network events provides the thinking,puts forward a new direction for the research of network sociology.Of this study was to use the related theory of knowledge sociology,media,using the method of content analysis,for the microblogging hot issues "Chongqing Bus Plunge" Incident weibo user interaction in the condition as well as the analysis of the impact of interactive service chain theory framework to build network events under the background of the user's interaction network,interactive and dynamic process and special mode of interaction,on the basis of combining the theory of social exchange in "User interaction will affect network events,related people and even the society." to interpret this conclusion.Study found that:1.Weibo users are drawn formed in the course of network events polymerized interactive mode,it is a relatively closed environment of the interaction between the micro level,people share a common interest of interpersonal group to realize information acquisition and sharing.The characteristic of this model is that the interpersonal interaction of group members presents weak connection.The relationship pattern is biased towards community communication and short interaction.Group members control the initiative of media resources.Microblog provides technical support for the operation of the aggregated interactive mode and promotes the aggregation of information,content and applications.2.In Network event,has a different identity authentication weibo users through the thumb up and forward,reviews,a micro topic,dialogue and other ways to interact with others,to form the Internet field radiation--user division of labor cooperation,dynamic interaction of outbreak of emotional energy,constitute the basic network of user interaction.3.With the increase of switching frequency and exchange relationship affect each other,make weibo users on the network interactive exchange relations in the differentiation,which evolved into inequalities by the equal exchange relationship,which will produce positive and negative conflict of exchange exchange consolidation,in the events and relevant parties,network public opinion,network space,and has a positive or negative influence in society.