Research On The Influencing Factors Of The Formation Of Weibo Public Opinion Hot Events

Social media has promoted the development of the Internet virtual community,and Internet users have become accustomed to publishing and obtaining information on the Internet.More and more social hot events have started the first round of fermentation on social media and attracted the attention of Internet users at the first time.People's active discussions on events and topics make the Internet constantly update massive amounts of information,and different hot events and topics will be bred at any time.Under the influence of certain factors,they will eventually become hot spots of public opinion.Therefore,whether it is a national event or a society News,social media,as the first field of communication,have high research value.As the focus of sociology,psychology,philosophy and other disciplines,research on public opinion hotspots has always been the focus of various disciplines.Through literature reading,The most influential factors of public opinion hotspot analysis are based on three aspects: event content factors,media channel factors,and audience characteristics.Descriptive analysis of the research sample with the help of the linear egression model of the SPSS software,and the conclusion of the hotspot events of public opinion,can effectively predict the potential hotspot events.The research sample is from the 2018-2019 annual event hotspot lists.Screening was conducted on the top 200 microblog hot events of the influence index,and 150 cases were finally identified as the final research sample.In the process of determining the influencing factors of the hot events of Weibo public opinion,the content of media,media channels,and audience characteristics were identified as the main categories of influencing factors after reading the relevant literature of hot topics of online public opinion,so as to conduct further sub-category research.The empirical research on the influencing factors of public opinion hot events is the key content of the article.Through the process of collecting data,filtering events,encoding influencing factors,model construction,and descriptive analysis,etc.,the corresponding conclusions are reached.In explaining the variable event content factors,Weibo public opinion The topic types of hot events,the occasional characteristics of Weibo public opinion hot events,the correlation characteristics of Weibo public opinion hot events,and the topic superposition and extension characteristics of Weibo public opinion hot events are important factors affecting the influence index of Weibo public opinion hot events.Among the explanatory variable media channel factors,events with a short duration of hot discussions on Weibo public opinion have a higher impact index.Among the explanatory variable characteristics of audience characteristics,audience sentiment is an important influencing factor that influences hot events on Weibo public opinion.The integration of conclusions is based on the government,the media and the audience.As a starting point,make relevant policies to guide public opinion in the network,while the lack of research based on existing limited to,the research proposals and prospects.