Emotions And Expressions In Weibo Communication Of Vaccine Events

The occurrence of the"vaccination fraud"incident has sparked a heated discussion among Sina Weibo users.In the face of different emotional objects,users of different identities have different emotions and expressions.This paper deeply analyzes the emotions and expressions of Weibo users through quantitative content analysis and qualitative text analysis.The study found that Weibo users have more negative emotions,especially anger.Some unauthenticated ordinary netizens will tend to vent their emotions to the involved companies or related personnel through simpler and direct expressions such as"reverse questioning","sighing"and"exaggeration";In society,some industry leaders such as elites or celebrities use more complicated“question","anti-language"and“association"to express condemnation,satire or questioning.At the same time,netizens will exaggerate social phenomena,and the use of rich associations shows disappointing sentiments towards the media and society.Schutz's theory of social distribution of knowledge points out that the source of knowledge is divided into"knowledge recognized by society"and"knowledge derived from society".According to the different distribution of knowledge,the public is divided into three ideal types:“experts","on the street","well-informed citizen".Through research,this paper finds that“experts"have authoritative knowledge in their fields,but there are also differences in risk perceptions between"people"on the Internet.On the Weibo,“on the street"tend to directly express anger and other direct emotions to the parties and the government.They do not think too much about the cause and effect of the incident,and do not pursue the source of the information.Non-certified"non-member"users have a low level of participation in the event."well-informed citizen"are more inclined to express emotions such as"condemnation","questioning"and"satire".They need to use"association","contrast"or use more complicated"metaphor"and“anti-language"to"social".The“government"carries out emotional expressions.Such citizens are mostly official or individual certifications and member users in identity authentication,and have a high degree of participation in the event.In addition,this paper makes an in-depth analysis of the emotions of the free-type users,and finds that the free-type users do not completely adopt the"edge path"to express the emotions.In the free-type users,there are both“on the street"and"well-informed citizen".From the public sentiment analysis on Sina Weibo,frequent fraud incidents and frequent reports on the Internet platform will trigger public panic speech.Poor communication between official and private sources will trigger netizens'disappointment with the government and the media.Therefore,in the face of new media incidents,government agencies,involved enterprises and the media should strengthen their credibility,and ease social conflicts.At the same time,individuals should also improve their personal media literacy and participate in the discussion of public space rationally.