The Study On Interaction Design Of Weibo Mobile Image Production Platform

In the "picture reading era" under the Internet,network pictures play an important role in people's lives,people can better express their emotions,states and so on.Weibo is a leading social media platform for people to create,distribute and discover Chinese content.It provides an unprecedented and simple way for individuals and groups to express their views publicly in real time and to interact with others and maintain contact with the world on large global platforms.As of September 2017,Weibo had as many as 376 million active users per month,92 percent of whom came from mobile,according to 2017 Q3 Weibo data.Weibo users upload a lot of pictures every day,but according to background data,user usage data of the core function of the old picture production platform of Weibo mobile terminal is not optimistic,which indirectly shows that some users process pictures through third-party APP.In order to help users form a closed loop of picture production and consumption experience in Weibo and to realize the companyundefineds strategic plan,a brand new version of the picture production platform of Weibo Mobile came into being.The author joins the project as an interactive designer and is mainly responsible for product design research,interactive design and product testing.The structure of the thesis is based on the design and development process of this project.The project is based on the agile development process,is to decompose a large project into a number of interrelated,separate sub-projects,set up a number of release nodes in batches online.The designer needs to analyze the project requirements proposed by the product manager to determine the product objectives.Then from user research,competitive analysis and other dimensions of design research.In the product interface design phase,Based on the design objectives of user and product requirements transformation,The design team designs the product based on the scope layer,the structure layer,the framework layer,and the presentation layer.Main output picture production process,product interaction prototype,interface high fidelity prototype and so on.The product line mainly goes through internal test,gray scale test,full quantity three stages,the complex online procedure only provides the user with the best product use experience.