Research On User Interaction Behavior Of Microblogging

Communication is a basic form of human existence and the foundation of all social relations. Internet has brought about the rise of virtual communities, virtual space has become a new world for people to live in, virtual communication has gradually evolved into an increasingly popular form of communication. Weibo promote the transition from real communication to virtual communication. As a new Internet media, Weibo attracted a large number of users, they establish contacts by"concern"and "being concerned", there are not only deeply rational discussion, but also fierce battle discourse, which reflects the unique Weibo social charm.Weibo communication can bring people’s real relationships to Internet, and develop interpersonal relations further. The complex interactions between the users aggregated into a criss-cross network of relationships. The interaction between users build diverse dialogue structures, different user naturally plays a different role. Fragmented information gradually transformed into public exchanges issues by the interaction of users, aroused interaction and discussion within the greater scope, and promote the development of a number of public events. Now, Weibo’s social value has beyond the technical level, whether it’s interactive communication scenes, or virtual communication methods have profoundly changed people’s way of life. Weibo communication had already broken through the limitations of Internet, and developed into a reality power of a strong influence for the community.This paper is divided into four chapters, the first chapter describes the transition from real communication to virtual communication, the second chapter focuses on how to expand Weibo relationships, and how to build user virtual network. The third chapter analysis the interactive mechanism of Weibo communication by Sina Weibo data collection, and explore the structure and role of the user’s conversation evolved, summed up Weibo user interaction model through a large number of events case. The fourth chapter discussed the realistic effect of Weibo communication, in terms of political, cultural and social respectively.