Research On The Risk Management Of E-Commerce Project In Retail Industry Under The Background Of Industry 4.0

Due to the influence of Industry 4.0,the Internet and the manufacturing industry are gradually combining to occupy the sales end market where the retail industry is located.The retail industry began to gradually transform to "new retail",relying on the "Omni-Channel Retailing" mode to quickly develop all kinds of sales channels.Under the influence of the epidemic,the sales volume of physical stores has declined rapidly,and most enterprises have turned their attention to online sales channels.How to establish their own sales official websites on major e-commerce platforms to quickly seize the online market is the current focus of all retail companies.This paper takes the e-commerce software development project--L Company WeChat small program terminal e-commerce project as the specific research object.Under the influence of the current industry 4.0 background,the risk management research is carried out on the e-commerce projects developed by traditional retail companies in their transformation and development to e-commerce.Finally,through the scientific risk management of the project,the risk management level of the project can be effectively enhanced.To ensure the rapid launch of WeChat small program side e-commerce official website and smooth operation in the process of continuous optimization,achieved excellent annual sales results,far beyond the company's initial goal.Moreover,the risk management approach of the project can also provide an effective method reference and practical operational instructions for the same type of project in future.Reflection on the lack of risk management of the project also helps to improve the company's project management level.