Research On The Transformation And Upgrading Of Traditional Publishing Industry In Jilin Province

On August 21,2019,General Secretary Xi Jinping inspected the Reader Publishing Group.This move fully expressed the cordial care of the Party Central Committee's leadership for my country's publishing industry and also pointed out the direction for the bright future of my country's publishing industry: The broad masses of people provide more excellent spiritual and cultural products.The report of the 19 th National Congress of the Communist Party of China also has related content:strengthen cultural self-confidence,promote the prosperity and prosperity of socialist culture;innovate production and management mechanisms,and cultivate new cultural formats.Guided by the spirit of a series of related documents by General Secretary Xi Jinping,and under the correct guidance of the Central Propaganda Department,my country's publishing industry has shown an unprecedented development trend of great development and prosperity: the domestic publishing industry is closely centered around the center and adheres to Serve the cause of the party and the country as the overall situation,adhere to reform and opening up,uphold innovation,improve the quality of publications,and achieve double harvests in terms of social and economic benefits.The integration of the publishing industry and new technologies can be said to be the general trend,and the addition of new technology has brought quite a lot of changes and unlimited possibilities to publications in terms of content form or production and dissemination."Transformation and upgrading" has also become the only way for the publishing industry to explore the blue ocean in the future.The impact of the "Internet +" era on the production and operation models of all walks of life makes all walks of life have to adapt to the development of the times,Self-innovation,accept challenges,and seek new development opportunities.As a traditional publishing industry,there are problems such as solidified content presentation mode,single marketing mode,insufficient laws and regulations,and insufficient understanding of digital publishing by traditional publishing practitioners,therefore,in the face of these difficulties,the traditional publishing industry can only obtain vitality through transformation.The main research framework is "the current situation—existing problems—development path",through combing the problems existing in the transformation and upgrading of the traditional publishing industry in Jilin Province,through the literature research method,interdisciplinary research method and case analysis method,it further discusses the necessity of the traditional publishing industry in Jilin Province to match the aesthetic taste of the current public reading to a certain extent and conform to the current social development trend,follow the guidance of industrial policies and the implementation of major projects to drive the strategy,and technological innovation is important for the transformation and upgrading of the publishing industry principle of driving force,based on the development goals of the transformation and upgrading of the traditional publishing industry in Jilin Province,as well as in-depth analysis of the problems of the traditional publishing industry in Jilin Province in the transformation and upgrading of the problems of insufficient innovation ability of practitioners,relatively outdated operating models,and single content presentation forms,they are summarized the above content,it is proposed to improve the construction of the talent team and strengthen the practitioners' s awareness of media integration and full media;Integrate traditional publishing resources and enhance content integration;effectively use multiple information technologies to comprehensively use and formulate feasibility top-level designs,deepen several development paths for system construction,and achieve technical aspects and content as king.Successful cases of traditional publishing industry transformation and upgrading's leader.Let the traditional publishing industry in Jilin Province take its own unique path on the issue of transformation and upgrading.