| Ever-changing Internet technology and smart-phone applications, was increasingly changing the way people get and transmit information, affected the pattern of the traditional publishing industry and the gradual ecological transformation. Nowadays, with digital publishing, mobile reading, network communication and other multimedia formats had sprung up everywhere, there was a competitive trend in traditional publishing industry. But in China, there was a certain inertia publishing system environment, traditional publishing enterprises generally were lack of energy and passion. Its contradictions embodied in the regulation conflicts with the new format of publishing system, establishing and improving the modern enterprise management and traditional business methods, technology transformation and industrial integration issues, especially the lack of innovation in publishing and other aspects of cultural innovation. As China's publishing industry segment in a very, Jiangxi publishing industry upgrading and innovation development was likewise on the agenda.The innovations of Jiangxi publishing industries were facing the bottleneck, the behind concept. Firstly, the concept behind the innovative can not adapt to the market. Over the years, China's publishing industry had been in a monopoly situation, so that publishers including Jiangxi Publishing Group lack of sense of urgency and crisis, their management mode lag, and lack of market awareness and sense of competition, innovation and motivation. In addition, institution and institutional barriers existed. Although the agency was divided bureau, separation of management in Jiangxi Publishing System, but to really straighten out the internal mechanism, in accordance with the modern enterprise system and to corporate governance structure of the authoritarian enterprise implementation of scientific management, they need to try and explore. Jiangxi publishing industry was facing uneven development, intensive level was not high, the ability to withstand the risk; Book publishing lack of specialized, sophisticated, special, new products; Business media was relatively simple, single industrial structure of teaching materials auxiliary dependence remains high. Less innovative products, own brand products and the sustainable development of the publishing industry foundation was weak.In addition, the publishing industry in Jiangxi digital publishing, animation and game industry and Internet publishing was in its infancy. The way they operate was not mature, not yet formed a complete and smooth industrial chain and. The publishing industry in Jiangxi strong institutional system and system support lack of public services, construction and management of the Farm House to continue and to innovate. Except for book donations, other network services need to be upgraded. Although Jiangxi Publishing Group Publishing Group Twenty-First Century Publishing House had a certain reputation in China and the world children's publishing, but the overall scale and impact of other publishers, publication of "going out" and international competitive advantage was weak. Based on the situation above, the paper on specific issues of innovation and development of the publishing industry in Jiangxi Province, with the current publishing practices, respectively, this was a study from the macro, meso and micro three dimensions.At the macro industry level, mainly with culture construction theory, industrial economics and institutional economics theoretical tools, after Jiangxi province completion of the relevant publishers into enterprises, how to protect the publishing industry in innovation and development of the system from the external environment, especially to explore optimization, published regulations concerning the applicability of the current evaluation, how to implement the dividend policy. Its main line was how to coordinate the government, market relations and Jiangxi Publishing enterprises. Government needs to identify the publishing industry in the digital age management in the new location, through the integration of administrative resources into function. Firstly, for the characteristics of the publishing industry, to change the past administration "management" character as the most important of inertia, adjust the focus for the "catch and release" to the market Dominant and technology guide, based on the prevailing circumstances the government, strengthening policy guidance, the pilot promotion, merit-based sentinel, tailored support heavily, pushed back the first test, the overall upgrade. Secondly, to transform government functions, the core was how to handle the "catch and release" of the relationship. Thus, Jiangxi Publishing relevant government departments to cultivate the body, invigorate the market, service enterprises, increase efficiency as the basic goal, transiting to a service-oriented government as soon as possible. "Small government, big society" governance was often a certain level of reflection. When the publishing industry develop to a certain stage, some industry associations, autonomous organizations will come to be existed. Such organizations generally composed of independent publishing units, and to protect and to increase the right and interests of the members of the industry. They were belong to non-profit organizations. Their presence was good for strengthening the publishing industry management, coordinating between publishing units as well as publishing units with government, consumers, and the support of social forces, strengthening international exchanges and cooperatiing between developing overseas markets and so on. It had a significant role. At present, although the work in Jiangxi publishing industry had been basically completed, the long-standing tradition of administrative intervention was still not completely changed color. The publishing business administration management was also very strong, we can say a lot of publishing companies were still dependent on the executive branch. Therefore, the first step in publishing innovation was the dominant role of the government to change by the competent role, the framers of the plan by the innovative implementation by planning, change supervisor. Only to clarify the government and the market, publishing the relationship between enterprises, publishing companies can effectively adjust the business model, change the company's internal organizational structure and product mix.At meso level, mainly with the theoretical framework of modern management science cooperating governance structure, from Jiangxi Publishing Group and its perfection process, the following expand discussed issues related to capital operation, compensation and benefits, training and so on. Currently, China's publishing group was still in its infancy, with the publishing system reform, the publishing group must be faced with a larger scale mergers and acquisitions and restructuring. Some publishing group may be acquired by other large media group, as its integral part, and even become a sideline. To this end, Jiangxi Publishing Group in the process of innovation and development, they more emphasized on specialization, features, brand development, to achieve a clear positioning and distinctive features, outstanding professional, by taking specialized, sophisticated, sharp ways to enhance the core competitiveness, to occupy more market share, in order to cope with future trends. Compensation management and performance appraisal was an important way of modern management. It needed to adhere to the incentives and to constraint of unity, remuneration and risks and responsibilities consistent with the principle of revenue and operating performance. To improve pay and benefits, Jiangxi publishing companies can fully implement results-oriented performance pay system, supplemented by forms of distribution agreement salary. In the process of enterprise development, not only to consider the tangible physical capital, but also need to consider the intangible human capital, that was the thing reflected in the staff themselves of intelligence, knowledge, experience, skills, and so on. Especially in knowledge-intensive industries such as publishing industry, and employee productivity directly determines the publishing business productivity, human capital rate of return that was higher than the yield of physical capital. Attracting, reserving, making good use of all kinds of talent, to achieve innovation and development of the publishing industry in Jiangxi was the core. In personnel echelon, Jiangxi Publishing Group needed to strengthen business leadership development, especially team leader of "successor" training program to build complex publishing personnel.At the micro-level, with the framework of sociology, cross-cultural communication, to analyzes the current issues in the publishing industry in Jiangxi cultural innovation, we put forward the corresponding solutions. To analyzes current issues cultural innovation of the publishing industry in Jiangxi Province, and to propose solutions, like in ancient books, red publishing, branding, cultural "go out "experiences and lessons learned in order to provide reference for rational Jiangxi Province to build a modern well-known publishing groups. Publishing industry was the content industry, although it was the market circulation of goods, was to focus on its brand in order to provide spiritual products, information dissemination of ideas, and to take other aspects of cultural heritage, social and economic benefits of reunification. In the era of globalization, cultural soft power symbol of national strength more comprehensive outcome. Jiangxi Province had introduced fine publishing industry only, in order to truly create a brand image, to provide power and nourishment for the cultural power strategy. The quality of research and development, marketing, depended on several generations of people's adding up. They needed to did long-term, medium-term and short-term planning and implementation, in order to step by step to stabilize running away, and then to forward by the local media publishing group to the world-class brand.Relying on Internet technology, communications technology, radio and television technology, traditional media and publishing industry were constantly integrating their own resources. The integration of old and new media had become the foreseeable future trends. Relying on the use of Internet and mobile Internet technologies, to explore technological change positive and negative effects of Jiangxi Publishing formats, Jiangxi challenges and opportunities of digital technology, and to put forward countermeasures and suggestions, it was the same question of the meaning of this study. Digital publishing was necessary to coordinate the four combinations, the government to promote and market-oriented, binding to combining breakthroughs in key areas and overall development, technological innovation and institutional innovation, combined with pioneering new technologies in the field of publishing and upgrading of traditional publishing. For digital publishing trans-regional, cross-media, cross-ownership of properties, Jiangxi Publishing industry development should break system, barriers, geographical barriers and trade barriers, strengthening inter-digital publishing industry and related industries all horizontal and vertical sectors, merging by directing the depth of integration and strategic partnerships all resources downstream of the industry chain, accelerating the construction of the advantages of digital publishing industry group, promoting content production, technology development, industrial operations three levels of cooperation, and striving to achieve mutual benefits. Publishing industry restructuring did not mean that the digital transition. Digital publishing development process foothold, while leaving the mobile network model of digital publishing had been fertile ground for business opportunities, people at all times had access to digital products. But this did not mean that traditional publications must die. Traditional publishing and digital publishing was not a competition, the publishing industry was concerned, the two complement each other, were indispensable. Therefore, the Government and business managers needed to pay attention to publishing industry transition to the big picture, to achieve a comprehensive restructuring, blindly focused on the broad issues of digital publishing and innovative development could not be achieved publishing industry. |
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