Viewing The Cultural Identity And Construction Of Idol Fans From The Perspective Of Spectacle/Performance Paradigm

With the development of social media platforms,the idol market and fan economy continue to expand.The idol fan group system is improving day by day,and the amount of cultural output of the fan group is increasing.At the same time,Internet public opinion events triggered by the idol fan group are endless.Therefore,as a huge group in the current social media space,idol fan groups have strong research significance in the content and methods of group composition,identity and cultural construction.This study uses the spectacle/performance paradigm to describe and analyze the cultural identity and construction of idol fans.The research uses online ethnography,online observation and in-depth interviews.Describe and analyze the following contents respectively: the nature and characteristics of idol fans,the media spectacle in the era of social media,the cultural identity and construction of idol fans under social media,and the current problems in the cultural construction of idol fans.The research found that: First,the media landscape created by social media provides idol fans with opportunities to watch the performance and stare.As a typical diffuse audience,idol fan groups use imagination as a maintenance mechanism to cycle between exhibitions and performances,so as to carry out self-imagination and self-transformation,and finally complete self-identity construction and group construction.Secondly,the cultural construction of idol fans is achieved through ritual activities such as text symbol reproduction,disciplined community rules,voting and ranking,and hierarchical star-chasing alliances.Finally,there are many problems in the current cultural construction of idol fans,most of which are irrational factors and cultural production is in a dilemma of communication.After summarizing and reflecting,this research believes that the establishment of a benign dialogue mechanism in the fan circle should be guided,and the guidance of celebrities,platform supervision,and fan quality should be continuously strengthened.We should actively explore new paths for the dissemination of idol fan group culture,encourage and foster the production and dissemination of idol fan group culture,and provide a high-quality content publishing platform for idol fan group cultural content.At the same time,idol fan groups should also focus on improving text reproduction capabilities and personal qualities,while promoting benign interaction with idol fans,and relying on the power of idol fan groups to promote social welfare undertakings.