| The rapid development of Internet technology can break the original hierarchical order of real society to a certain extent,the public can exchange and communicate information through the Internet.At the same time,the development of the internet also promotes the change of the media technology,and the development of the media can promote the change of the social status of the audience and change the social scene of their daily life.In the context of Internet empowerment,audiences who love Lure can rely on Internet media venues for aggregation.These Internet media venues usually use visual content such as text,pictures and videos as their text presentation mode,and use a combination of fragmentation and continuity to interact,Lure fans have evolved into a community of connected interests.Based on the "Spectacle-Performance Paradigm" as the basic theoretical support,this paper chooses "Lure fans" as the research object,using the methods of participant observation,interview and text analysis,combing and analyzing the text content and interactive content of the online media platform as well as the practical activities in the offline field site of the members of the Lure fans group,this paper analyzes the self-identity construction and group identity construction of Lure fans,in order to understand how Lure fans,as an individual and a member of a group,shows his self-identity and group identity through online activities.Through the analysis of a series of practical activities of the members of Lure fans group on the online media platform and off-line field sites,the research contents of this article are mainly divided into three levels:First,how the members of Lure fans group change from the initial "infatuation" state to the final "group".Through analyzing and sorting out the external forces such as the gathering base and the gathering place of the fans,this paper introduces the process of the members of the Lure fans group from loving Lure to gathering into the Lure fans group.Through the observation of the online and offline practical activities of the members of Lure fans group,we can understand their motivation and purpose,as well as the forms and manifestations of participating in practical activities,and analyze the endogenous driving force of the construction of Lure fans' identity.Second,how Lure fans construct self-identity.Firstly,starting from the starting point of Lure fans' self-identity,this paper analyzes the dual identity of Lure fans as the subject of viewing and the object of viewing,as well as the behavior of “spectacle” and “performance”in practical activities.Secondly,it expounds the process of Lure fans' constantly performing identity online and offline through three practical activities: information sharing and exchange,text production and production,activity organization and participation,so as to construct self-identity.Finally,it analyzes that Lure fans establish their "ideal self" through a series of practical activities in the media society,and construct their self-identity in the multi-time group member' exchange interaction..Third,how Lure fans construct group identity.First of all,in order to realize the "ideal self",members of Lure fans will perform self-exhibition online and offline,and find different types of group circles through self-exhibition.Secondly,emotional factors are an important part of the construction of group identity.Secondly,emotional factors are an important part of the construction of group identity.The familiarity,similarity and trust among members of Lure fans group can establish the identity consciousness of each member of the group,so as to construct identity.Finally,through the analysis of the collective practical activities of Lure fans,this paper discusses the identity construction of the Lure fans with the help of cultural symbols.They rely on collective exhibition exhibition-performance and collective memory emotion,through the ways of gathering and disputing triggered by online topics,constantly promote the materialization of conceptual community,and strengthen the construction of group identity. |
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