Research On Reports On Poverty Alleviation On Official Weibo Of "People's Daily"

Since the 18 th National Congress of the Communist Party of China,the poverty alleviation work has been raised to a new level of governance and governance.The Fifth Plenary Session of the 18 th Central Committee will change the "alleviate poverty" to "poverty alleviation" to strengthen the confidence in this struggle.At the time when the "two centuries" history meet and the "two" five years link the past and the future,the news that General Secretary Xi has announced that our country has won a comprehensive victory in the fight against poverty is heartening,and our country has completed the arduous task of eradicating absolute poverty.Looking back at the progress of poverty alleviation in the past few decades,it is inseparable from the media's role in promoting poverty alleviation.Under the background of this era,the media plays an important role in transmitting information,creating an atmosphere of public opinion,and criticizing and supervising.With the continuous development of media technology,the scale of online news users accounted for 75.1% of the total netizens.The development of digitization promotes traditional media to enter the new media field,broadens the channels of propaganda to occupy the high ground of public opinion,and establishes a communication matrix.As a central-level party newspaper,"People's Daily" grasps the melody of the times,practices the concept of media integration and development,and adheres to the people-oriented concept.The opening of the official Weibo on July22,2012 is a trend and a breakthrough.Therefore,this article is based on the content of the People's Daily on the Weibo platform from January 1,2016 to December 31,2020,as a research sample,to explore the party media's new media platform on major reporting topics.Features.From the perspective of content analysis,it is found that the characteristics of its poverty alleviation reports are: emphasis on poverty alleviation reports year by year,mainly in the form of pictures and texts,the reporting areas are mainly concentrated in the typical areas of poverty alleviation and political policies,and the positive propaganda is mainly used,and the official perspective is used to report."People's Daily" uses its own advantages and Weibo ecosystem to enhance public opinion guidance on poverty alleviation issues,However,reports on poverty alleviation have the problems of fewer typical personal reports,more prominent heroic images,and official discourse dominance.While using the Weibo social media platform,People's Daily should also pay attention to telling typical personal poverty alleviation stories,introducing the personalization of poverty alleviation workers,and approaching the masses from a civilian perspective.Provide reference for other media,and establish a more comprehensive,structural and vivid report pattern.