| Since 2010,Chinese media has entered into the irreversible process of Internet.The industry and academia have launched a lot of discussions on whether the traditional news gathering and editing mode and news production mechanism can meet the needs of "fast consumption" in the mobile media era,setting off many new news production forms such as media convergence and central kitchen,At that time,the content of algorithm recommendation is still elusive“ "Editor in chief is dead" has become the mainstream trend in the industry.The "social media editor" who once represented the professionalism of journalism was replaced by "editor in chief" and other insignificant posts.For a time,the traditional production mode was considered as "the most wrong option".Through research,this paper believes that Q-Daily's success is very unique in the wave of mobile media transformation that started in 2014.The originator Yi Xianfeng,a well-known media person,reconciles with the new entrepreneur's identity,so that the company's control and editorial power are firmly in the hands of the founder team,which enables Q-Daily to bring unique temperament content to the audience,At the same time,these contents reflect the unique style of Shanghai as a news production interspace.As the commercial content of appearance promotion,it contains the yearning and criticism of "commercial civilization".When the core of the team is hopeless in promoting the value of "commercial civilization" and it is difficult to expand and obtain greater commercial imagination,the whole team will inevitably disintegrate.In this paper,the analysis model of media and social world by David crotton and William hoynes is taken as the basic framework of our analysis.This paper analyzes Q-Daily from four dimensions: production,technology,content and profit.In the introduction part,this paper defines the concepts of "news sociology" and "news production" at present,and combs the research direction of "news production" at home and abroad.It is found that the observation of news editing room is still the mainstream,but the academic circle is turning the research perspective from "time" to "space".In terms of research methods,the editorial department,as the research object,has actually entered a dormant state.Therefore,based on the summary of previous research methods,the research method of "news ethnography" has been changed to "content analysis + in-depth interview" and all 50135 articles of Q-Daily have been sorted out,In the dimension of "time",it can be roughly divided into three stages,namely "exploration period","stable development period" and "cultural priority period".In the first part,it studies the ownership,media organization and employees of Q-Daily.It is found that the power of stock editor in Q-Daily is highly unified,and the traditional editorial center system has been strengthened in the new media reform Compared with the period of the first financial weekly,the editorial policy of Q-Daily comes down in one continuous line,and its core coordinate is "commercial civilization and anti cynicism".In the second part,we try to discuss the technology path choice of Yi Xianfeng under the dual identity,which is based on the principle of humanism,so as to take a clear stand against the algorithm,and choose the appropriate technology according to the needs from the reality.Thus,in the process of constructing the digital media client,we choose the "waterfall flow" mode,and at the same time,they are forced to make a certain compromise on the content of technology iteration.At the same time,because the technical team is far away from Shanghai,and the technical team has a high level of technology,it also forms a certain space for Q-Daily to revitalize.The third part discusses what kind of content value standard of Q-Daily has formed in the production field of Shanghai,and what changes have taken place in the commercial content it provides in the process of transformation.On the one hand,it has formed a unique curiosity question mark style in the style.On the column,it tries to get rid of the traditional attention to giant companies and look for some more dynamic new companies.In data news,Q-Daily hopes to integrate data through traditional media,and form the benign production of UGC content through high-quality internal circulation.The fourth part discusses the profit model of Q-Daily.In this respect,curiosity daily is more "traditional",insisting on making profits through advertising mode and isolating the editing and advertising departments,while refusing to choose public relations mode.In the end,the author thinks that the ending of curiosity daily is "predictable",and its beginning and ending are a cycle.When the innovative blood in the internal and external environment no longer appears,the promotion of "commercial civilization" can not be realized,curiosity daily inevitably goes to its ending. |
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