Research On The Transformation Of The Whole Media Content Production Of Hubei Daily From The Perspective Of Framework

With the rapid development of Internet technology,the news communication environment has undergone earth-shaking changes.The changes in the reading habits of the audience and the emergence of advanced marketing methods have caused the profits of traditional media to fall again and again.The remarks of "paper media cold winter"and "paper media are dead" have been rampant.Affected by the internal and extermal environment,traditional media have moved toward a path of transformation and integration.As a media leader in the central region,Hubei Daily Media Group has started a preliminary exploration of new media since 2001,and its all-media content production transformation has accelerated.However,what changes have brought about the transformation of news content in the end,and what problems exist in the transformation of content production are issues that we must think about.This article uses the news framework as a theoretical support,and believes that the news report itself is the presentation of the news media framework.This paper uses data statistics tools,combined with quantitative research and qualitative research,using text research method,framework analysis method and content research method,and selects the news report of the front page of the 2018 Hubei Daily and the news push of the WeChat public account.As a sample database,a total of 381 reports were selected.From the three aspects of news selection and emphasis,news orientation,and news tagging,the news framework of Hubei Daily newspaper and WeChat public account was summarized and the differences were compared.Through the comparative study of the framework,this paper believes that the overall style of Hubei Daily newspaper is biased towards politics,guidance and seriousness.It is mainly based on positive reports.The WeChat public account is closer to the life of the citizens.The style of reporting is humorous and has a certain trend of 6"small newspapers",Overall,Hubei Daily's content production transformation has been effective and insufficient.The content production transformation has changed the party and government style of Hubei Daily in a certain degree.The content is closer to the masses and close to life.At the same time,the report is based on depth and is extremely strong.Guiding and profound,but through the comparative analysis of the framework,it can be seen that the overall content of the content of the WeChat public account of Hubei Daily is insufficient,mainly for reprinting and collage.Whether it is newspaper or WeChat public account,the sources of news reports are compared.Single,ordinary people in the report of the image is relatively thin.The platform needs to pay more attention to technological innovation and content innovation,strengthen the Internet thinking,transform the "audience thinking" into "user thinking",adhere to the user demand-oriented,take the party's voice as the core,and enhance the media competitiveness in the complicated public opinion environment.