Research On The Application Of Micro-book Reviews In Library Reading Promotion Services

Micro-book review is a kind of promotion method rising in recent years,which has been widely used in library reading,reflecting the trend of reading in the Internet era.First consult,this study summarizes the relating to the micro reading,micro reviews related research at home and abroad,this paper expounds the micro reviews the concept,characteristics,origin and development course,then,in the form of questionnaire to understand the micro review implementation status of reading in the library extension services,and through analyzing the status quo comb out the following questions:(1)At present,the awareness of the importance of micro book review is still insufficient,and the attitude is relatively passive.Not all libraries use micro book review for library reading promotion service;(2)At this time there are still some problems relating to the application of Mikrobook to the library advertising service,lack of complete microcard service micro format,lack of expert participation,different quality of microcard review,lack of impact assessment and management,lack of technical support for the promotion and application of microfiche reviews,and lack of technical support;(3)Through the factor analysis,the influencing factors of micro book reviews in library reading promotion service can be classified into five aspects: social and environmental factors,system and management factors,personnel and concept factors,technological development factors,and micro book reviews themselves.Based on the existing problems and influencing factors in the application of micro book reviews in library reading promotion service,this paper finally puts forward countermeasures from the corresponding levels,such as: social and environmental levels can build micro book review resource sharing alliance;In terms of system and management,it is necessary to improve the micro book review and micro reading promotion service management system,establish micro book review column,and arrange special personnel to maintain it regularly.At the conceptual level,it is necessary to clarify the orientation of micro-book review and strengthen the understanding of micro-book review.In terms of personnel and ideas,we can improve the quality of micro book reviews by building a high-quality micro book review writing team.At the technological development level,micro book review database can be established to provide navigation services,increase virtual collection,and use big data technology to achieve accurate push.Micro-book reviews themselves can enrich the types of micro-book reviews and launch hot-spot micro-book reviews and so on.