Game Study On Food Safety Supervision In China Under The Supervision Of We Media

Food safety is related to people's livelihood and health.With the advent of the Internet era,food safety supervision presents a new situation of social co governance.Among them,the rapid development of we media has become one of the important subjects of food safety supervision.The traditional way of food safety supervision is mainly government supervision,supplemented by newspapers,TV news and other media.The public mainly obtains relevant food safety information through newspapers,TV news and other media.With the development of network information and technology,people's access to food safety information has gradually extended from traditional media to new media such as we media.The public releases relevant food safety information on the we media platform,and uses the characteristics of we media to spread the relevant food safety information,so as to achieve a wide dissemination effect in a short time,and the formed public opinion guidance has become a way for the public to participate in food safety supervision.However,the personalized and widespread characteristics of we media will also lead to the rapid spread of false information related to food safety.In this regard,based on the current situation of we media participating in food safety supervision in China,from the perspective of the influence and authenticity of we media,through the establishment of a multiple regression model of the impact of we media on the economic interests of food enterprises and the evolutionary game model of we media,government regulatory departments and food enterprises,we analyzed the impact of we media on food safety supervision of government departments,we media,and food enterprises It is of great significance to promote we media to play an effective role in food safety supervision.This paper takes the game of China's food safety supervision under the supervision of we media as the research object,analyzes the current situation and existing problems of we media participation in food safety supervision,and then constructs a multiple regression model to analyze the impact of we media influence and authenticity on the economic interests of food enterprises under the supervision of we media.Based on the empirical analysis,we consider the influence of we media Through the solution and stability analysis of the evolutionary game model,this paper explains the impact of we media participation in food safety supervision on the interest relationship between we media,government departments and food enterprises,and provides a theoretical basis for the improvement of food safety supervision under we media participation in food safety supervision.This paper first analyzes the characteristics of our media participating in food safety supervision.Based on the food safety incidents reported by the media in recent years,a multiple regression model is established for the food manufacturing industry to analyze the impact of we media on the economic benefits of food enterprises.The main conclusions show that whether there are government we media platforms to participate in the release and exposure has a positive impact on the economic interests of the food manufacturing industry;government departments can use the supervision of we media to have a certain degree of deterrent effect on the food manufacturing industry,can urge the food manufacturing industry to produce safe and qualified products;we media influence has a negative impact on the economic interests of the food manufacturing industry Influence,we media platform release information,can timely avoid consumers to buy unsafe food.Through empirical analysis,this paper believes that the influence of we media on the economic interests of food manufacturing industry is greater than that of the government's first announcement,and public opinion orientation has an important impact on consumers' behavior choice.Secondly,we media is used as the third-party supervision force,and a three-party evolutionary game model of we media,government regulatory authorities and food enterprises is established.The impact of the influence and authenticity of we media exposure on food safety issues on the equilibrium strategy of relevant subjects is analyzed,and numerical simulation is used to simulate.The main conclusions are as follows:when the authenticity of food safety problems exposed by we media is weak,it not only can't produce supervision and deterrent effect on food enterprises,but also can partly replace the role of government supervision,which aggravates the illegal profit-seeking behavior of enterprises in supplying unsafe food;if the authenticity of food safety problems exposed by we media is strong,it will not only bring about supervision and deterrence to food enterprises,but also play a partial substitution role in government supervision The food safety behavior of food enterprises and we media is not only directly affected by the authenticity of food safety problems exposed by we media,but also closely related to the strict supervision degree of government regulatory departments on food enterprises;food enterprises supply quality and safety food Behavior and the authenticity of we media exposure have a direct impact on the regulatory behavior of government regulatory authorities and we media exposure behavior.Therefore,special government departments should be designated to supervise and standardize the authenticity of information such as food safety issues exposed by we media,formulate relevant policies and regulations to restrict and encourage the authenticity of information exposed by we media,so as to make the information supply behavior of we media have laws to follow.The innovation of this paper is mainly reflected in two aspects:one is to quantify the influence and authenticity of the two characteristics of we media,establish a multiple regression model,and quantitatively analyze the impact of we media participation in supervision on the economic interests of food enterprises;second,in the game analysis,we media is taken as one of the main bodies,and a tripartite evolutionary game model is established,considering the influence strength and authenticity of we media The influence of factors on the behavior decision-making of we media,government regulatory departments and food enterprises provides a strong basis for the mechanism of we media participating in food safety supervision on China's food safety supervision.