Research On Reporting Frame Of Network Media Of Food Safety Incident In China

In recent years, China has entered a period of frequent food safety incidents. From the Fuyang inferior milk powder to Sudan red Chili sauce, from the "take drugs" turbot to the lean pure poisoning, great number food safety incidents are stimulating public's nerves. And in September 2008, the problem Sanlu milk powder case which Shocked throughout the country break out, making the food safety incidents are on the media attention again. Network media as the fourth media has been widely into public view, even in our daily life and decision-making. Reported in the major food safety accidents, the network media coverage of the public opinion guide frame of decision-making and the government have a more and more important role.Based on both construction frame theory and crisis communication theory, using methods of quantitative analysis and qualitative analysis, combined with Xinhua, sina.com website as represented by the network media in September 11, 2008 to September 30, 2008, the coverage of Sanlu milk powder case is analyzed and studied. Research found that network media coverage on food safety incidents framework has its own characteristics: the number of news follow the crisis communication rule; present interactive advantage; more than a theme tendency; different types of web media function on etc. As the official media Xinhua net tend to report government officials, while as a commercial media, sina.com, emphasize particularly on personal opinion on the expression. Overall, however, in front of food safety incident network media has no preparation and its timeliness is by various benefit relations effectiveness. While the network media will be lack of social responsibility.