The Media's Role On Food Safety

Nowadays the Chinese food safety is experiencing an important transferring stage. There are two aspects, from long-term food shortage to food surplus; from focusing on the safety of supply and demand to concentrating on the safety of food quality. Along with various issues concerning food safety, the media is playing an increasingly important role.Currently in the food industry there are two attitudes about the media's role. One is supporting the media to daylight on the issues concerning food safety; the other is worrying that paying too much attention on food safety the media will create "table scaring" or "food terrorism". Someone argues that it is due to the media's unbalanced attention that consumers worry about the current situation of food safety. They points out that it goes against the laws of media supervising that media participates in discussing consumer's food.Considering the special importance of food quality safety and the different understandings of the food industry to the media's role in supervising food safety, the thesis uses CCTV's 'Quality Report Weekly' as an example to discuss what the media should do to achieve its commitment. 'Quality Report Weekly' is a program on CCTV, the objective is to serve the consumers. It has worked three years and plays an important role in supervising the food safety. It is also a typical example for the problem the thesis discusses. By comprehensively analyzing this program, the thesis discusses about the responsibilities the media should have, how to achieve its commitment, and how to avoid problems, in order to make some contributions to the media's role on food safeity supervising.