Research On Competitive Strategy Of LS Company

In recent years,information security incidents occur frequently,the social demand for information security is growing,and the market scale is expanding rapidly.Therefore,the government has issued a series of policies to promote the construction of information security.The continuous introduction of relevant policies and regulations provides clear guidelines for the construction of information security in China,points out the development direction,and gives a reassurance to the enterprises in the industry,which can effectively promote the development and growth of the information security industry.After years of research and development,LS company has achieved good results in the field of information security technology,and developed a series of innovative solutions.Benefiting from the favorable opportunities of policy support,user security awareness enhancement and rapid-market expansion,the company will face more development opportunities.But at the same time,compared with the major military industrial groups and listed companies,the company still has many problems,such as small scale,lack of funds,lack of top talents and so on,which affect the company's advantage in market competition.How to grasp the major industry development opportunities is very important for the future development of LS company.LS company needs to make detailed analysis and scientific decision when making competitive strategy.LS company should have a clear definition of the company's positioning and objectives when formulating its competitive strategy,and have a clear judgment of its own advantages and disadvantages of resources and capabilities,so as to effectively deal with the market competition.Based on the theory of competitive strategy,through the analysis of the external environment,this paper understands the development situation,technology trend,development prospect of information security industry and the strength and products of competitors.The development of information security industry has good external conditions,and at the same time,the development of the industry also faces many threats.Through field research,interviews,value chain analysis and other methods to understand the resources and capabilities of LS company,and summarize the advantages and disadvantages of LS company in the market competition.On this basis,the paper analyzes different competitive strategies,selects differentiated competitive strategies for the company through QSPM matrix,puts forward specific differentiated implementation approaches such as self positioning,target group positioning,technology,products,sales channels and services,and formulates safeguard measures from the aspects of organizational structure,technology research and development,human resources,intellectual property rights and operating funds.