Research On Competitive Strategy Of D Company's Advanced Persistent Threat

The report of the Nineteenth National Congress of the Communist Party of China pointed out that in the future,China should focus on building a new information infrastructure,focusing on building a new information system,further improving the security system,and popularizing information technology methods.Faced with the severe information security situation,the state has taken a series of important measures to strengthen the development and construction of network security,and to upgrade“network security”to the national strategy.Based on the theory of strategic management,this paper uses PEST model and Porter's Five Forces Model to analyze the competitive strategy of D Company in five parts.The first part firstly introduces the industry background of D company.Combining with the current IT technology development background and the state's emphasis on information security and the change of information security industry,it clarifies the company's current position in the network security industry.The second part starts with the analysis of the external environment of D company,uses PEST analysis method and five-force model method to analyze the company's environment comprehensively and systematically,which lays a solid foundation for the company's competitive strategy.The third part starts from the internal analysis of D company,summarizes the strengths and weaknesses of D company through the comprehensive analysis of the overall resources and capabilities of D company and the related value chain research.In the fourth part,we use SWOT model to analyze the choice of competitive strategy suitable for D company,and define differentiation strategy as company strategy.The fifth part is to optimize the company strategy and related systems necessary to realize the company's differentiation strategy,so as to put forward meaningful suggestions for improving the market competitiveness of D company.