Research On Competitive Strategy Of Tianyu Medium Company

Media industry in China is a relatively new industry, but also full business opportunities in the industry. More and more companies enter into the market and making more and more intense competition. Media companies to obtain long-term development, you need to analyze and study the operation of the business from a strategic point of view, to establish clear strategic development goals for the actual. Strengthen the analysis of operating environment and the conditions faced by enterprises, the enterprise future business conditions and environmental changes to make decisions, the right to grasp the opportunities and advantages of the internal and external, to enhance ability to adapt to the environment, thus achieving the promotion of enterprise long-term development and growth objectives. The purpose of this study through in-depth analysis of Tianyu is the environment in which the pros and cons of the enterprises themselves and the enterprises are facing opportunities and threats, Tianyu to find and develop a sustainable development strategy for enterprise enhance the competitiveness of companies at the same time, enhance the company’s ability to grasp the future operation and developmentBased on the analysis of relevant theories, such as the connotation of strategic management, tools of strategic analysis, basic business strategy, this paper analyzes the environment of Tianyu, Ltd, which includes the macro environment, industry, competitive environment analysis and days of entertainment Media’s analysis. After that, this paper analyzes the entertainment media’s overall strategy, competitive strategy, business strategy and support for strategic research. Days of entertainment media on the choice of differentiated competitive strategy, business strategy, including traditional record business strategy, business promotion business strategy, new media business strategy and video performing brokerage business strategy. Support strategies, including brand strategy, outsourcing strategy, strategic alliances strategy. The days of entertainment media development strategy implementation and control to improve the corporate governance structure, building the efficient organization and expand marketing to increase revenue, strengthen cost control, and increase the financing capacity, and establish an efficient incentive mechanism.According to the research of this corporation, this paper discusses the strategic target and tactics in the competition in order to construct the core competition, thus this paper may have construction for theoretical and practical field.