The Competitive Strategy Of Qilu Evening News

Competition is the key to success. Competition for a contribution to the performance of the various activities are appropriate, for example, a culture of innovation and cohesive force or effective implementation. Strategy is to compete in the industry of the stage after an ideal position to compete. Strategy against the decision of the various forces to establish industrial firm and persistent.In the contents of the era, the newspaper industry is a problem with difficulties, with its causes. There are experts, a shallow, content and services, management of serious delay, our press of the three major problems. These problems in the competitive, cost high, low efficiency. Networks will provide information network, the pressure of the newspaper must learn to provide in-depth views and ideas and information processing. There is domestic media observers, the network's newspaper there will be a triple:to review trends and analysis of the articles of the community service; Provide free delivery of such information. The newspaper, that is all-embracing and comprehensive poor future newspaper. Relative to the information network transmission big mac, the future can only hold in differentiation, technical content of a way out.In Shandong press, based in quilt the development process and analyze the overall environment, the use of the five kinds of forces a model, analyze industry environment and competitive environment, competitor analysis, the establishment of a core competency and establishing strategic intentions and challenges. Swot analysis of the press of the strategy and internal and external environment of the organic combination and worked out for their own strategy. In the theory of knowledge or technical level, and explore how to establish Qilu Evening News's strategy and implement strategy, the strategy to be effective to a market competitive advantage and empirical research in all areas and interregional strategy and development bottlenecks and difficult situation. The findings at provincial level for the strategy for the implementation of specific steps has an important theoretical and practical value.