The Study Of Competitive Strategy Of Science Times

With the advent of Information Age, the rapid development of Internet media, and the fast growing of the number of people on line, the industry of newspaper are facing unprecedented pressure and impact. Newspaper has to consider their competition strategies for future. Newspapers in China also have carried out new media business with Internet & mobile phone. As a main strain media in science and technology, Science Times, which aimed to be the leading media in this area in China, are facing many problems which will constrain its development, such as the influence of limited space in newspaper to the news report, the low timeliness of news report, the inherent abuse from its issue way, and so on. In order to find some effective way to solve these problems, and to face the challenge of Information Age more effectively, this paper has made deep study of competition strategy for Science Times.This paper has made deep study of differentiation strategy by combination of newspaper & internet for Science Times. The method used in this paper is "find-analyze-solve problems". Firstly, introduce the overview and the existing state of affairs of Science Times. And then analyze the main problems now existing in this newspaper. Secondly, analyze the external and internal circumstances of Science Times. External circumstances include macro-circumstances of politics & economy, demand of readers, various competitors of Science Times. Internal circumstances include all kinds of resources and competing ability Science Times has now. Based on analysis all above, and according to the strategic target in future, differentiation strategy is the suitable competition strategy for Science Times, which can help it to face the competition in future,and also overcome obstacles in future. To coordinate the practice of differentiation strategy, this paper elaborate thoroughly what Science Times should do to change current situation from six perspectives, including the component of news products, the reconstruction of brand image, the reform of news producing procedure, the design of propagation channel, the structure of organization, and the indemnification from human resource. For example, produce more multi-media reports and detailed reports, form modern media image, reform news producing procedure comprehensively, expand propagation channel on line, make ensure from organization structure and human resource. Lastly, make the conclusion of this paper, that differentiation strategy is the effective way for Science Times not only to face the impact of Internet, but also to solve the problem in its development. For Science Times, differentiation strategy is the only way, which can insurance its better survival and development in the fierce media competition in future. The significance of this paper lies in the promotion of overall competitive strength of Science Times by the implement of differentiation strategy. This paper will also provide reference for other paper media.