Research On App Content Operation Of "Today’s Headlines"(Jinri Toutiao) App

"Today’s Headlines" App is a news app with aggregation and personalization features.It not only reduces the cost of information acquisition for users,but also changes the reading habits and information acquisition habits of users to some extent.With the increase in the number of "Today’s Headlines" App users,its spread and influence have also expanded."Today’s Headlines" App aggregates all kinds of information content from the Internet.In the vast information,how to push useful content to users to achieve better service for users is the inevitable content operation of "Today’s Headlines" App A question to think about.In the era of the Internet where big data is constantly being updated and technology is constantly advancing,if content operations are not done well,it is likely to be overtaken or eliminated by other news apps.Based on this situation,the author conducts research on the content operation of the "Today’s Headlines" App,synthesizes UGC(user-generated content),value co-creation theory,Maslow’s demand hierarchy theory, and information cocoon room.Unique in content operation,with a view to exploring the rules and methods of content operation,to provide reference for other news apps.This article mainly conducts content operation research on the "Today’s Headline" App from the following aspects:The first part is mainly about the literature review of the "Today’s Headline" App and content operation and the innovation of the paper.The second part mainly defines related concepts,introduces the development history,user composition,usage status,product characteristics of "Today’s Headlines" App,and SWOT analysis of "Today’s Headlines" App,and compares it with other news apps.The third part mainly discusses and analyzes the content operation of the "Today’s Headline" App from five aspects: content source,editorial review,algorithm recommendation,content presentation,and profit model.The fourth part introduces the shortcomings of the operation of the content of the "Today’s Headlines" App from the aspects of information cocoon room,content infringement,lack of responsibility,etc.,and puts forward suggestions on its existing problems.The last part is the conclusion.It points out that the content of the "Today’s Headlines" App is the "source of living water" for content operation.No matter what kind of media,good content is inseparable.Good content support is the foundation for good content operation.