A Study Of The Title Party In Social News

This research is based on the Internet in China,especially the mobile Internet to further popularization,since the media unprecedented popularity,social news winning "title party" a large number of this background.Using content analysis and case analysis of the combination of ways to explore the " Today the headline" social news headlines party phenomenon.This study first of all the predecessors in the traditional news headlines,news headlines,the title of the party,as well as today's headlines title of the party's research,combing and summary.Also elected the "People's Daily","People's Network" some of the news headlines to do the content comparison.Then,In view of the current situation of China's network development and the status of the media from the data analysis and induction.Research shows that the development of the Internet today,the media changes in the form of faster and faster,since the media in China's rapid development momentum,has become more and more people to express their views,exchange information platform.But at the same time,online media,especially since the media platform appeared more and more "title party".These "title parties" make extensive use of exaggerated,pornographic,violent vocabularies,especially sensational words as headings to attract the audience,gain attention,praise and forward.This increasingly flooded "title party",the construction of a socialist harmonious society,the formation of a good social atmosphere and network environment,is undoubtedly a negative impact,and therefore worthy of the whole society attention.Through the research on the characteristics and distribution of the title party in Today the headline social news,the author summarizes some laws of "title party".And in-depth discussion of the "title party" the prevalence of the main reasons.The author thinks that the reason of "title party" is complicated: it is the change of social moral environment and audience psychology,the negative effect of media technology corresponding to the progress of media technology,the imperfect national laws and regulations and the system,and the quality of the media Qi,the traditional mainstream media impact of micro-caused by a number of reasons.According to the causes of the "title party" problem summarized by the institute,the corresponding suggestions andmeasures are put forward from the legal level,the media level,the audience level and the technical level respectively.Such as at the legal and institutional levels,to strengthen network legislation,to develop practical network assessment system and standards,to strengthen the "title party" phenomenon of regulation.In the media itself,from the media internal control and management,media personnel business quality,political literacy,the overall situation to start,advocate the media in the media business philosophy and branding to invest more energy.At the audience level,efforts to improve the overall aesthetic standards of society,improve the audience participation in governance "title party" enthusiasm.At the technical level,through the improvement of network technology,such as strengthening the common title party vocabulary filtering and other technical means to curb the emergence of the title party phenomenon.