"Today’s Headlines" News Reprint Research On Its Infringement And Evasion

In recent years,aggregation information platforms represented by Toutiao have used crawler technology to capture news content,deep linking and transcoding to present news content,and push personalized news content to users,breaking the traditional integration of content production and distribution.The traditional media’s "secondary sale" profit model is gradually disintegrating.In addition to factual information that is not protected by copyright law,the reprinting of news works on aggregated information platforms must be authorized by the copyright owner,and the defense of "fair use" does not hold in most cases.Today’s headlines are directly reproduced without authorization,and "fair use" infringes the rights and interests of the copyright owner.The phenomenon of news reprinting infringement has existed to varying degrees,and even caused many lawsuits.The main reason is that Toutiao,as an aggregated information platform,lacks awareness of copyright protection,has hidden dangers of infringement in the use of technology,and has not explored an effective cooperation model with traditional media,lacks a rational price mechanism,and is unbalanced in the distribution of benefits.There are many reasons for the difficulty of judicial rights protection.The phenomenon of news reprint infringement not only directly infringes upon the legitimate rights and interests of copyright owners,but also is not conducive to the healthy and orderly development of the media industry.In the face of strong protests and complaints from the reprinted media,and the reality of many lawsuits,Toutiao today gradually attaches importance to copyright issues.It not only signs contracts with original media and authors to share benefits,but also opens a "Toutiao account" to avoid infringement risks and build news in technology.The information database makes full use of deduplication technology,and pays attention to the protection of original content production,establishes an instant feedback and complaint handling mechanism,and implements a self-media blacklist system for infringement,which effectively avoids the occurrence of news reprint infringement.The increasingly standardized reprinting of today’s headlines has provided a lot of useful inspiration for the current news aggregation platforms and news aggregation behaviors.The first is to strengthen the collective management of copyright,continuously improve the payment authorization system,and achieve win-win cooperation between original content producers and aggregation platforms.The second is to increase copyright construction.Not only aggregate information platforms should strengthen copyright management,but traditional media should also actively carry out copyright operations to protect their own rights and interests.The third is to speed up the construction of the copyright legal service system,continuously encourage innovation,and further refine the judgment criteria for news reprint infringement while improving the judicial procedures for copyright protection,so as to realize the combination of administrative protection and judicial protection.