Research On The Business Model Of "Today's Headlines" APP

At the same time of mobile new media era, the pace of the era of large data has arrived. People want to access to their own needs in the voluminous information information, will have to rely on the news media. However, the traditional media has in the past, an s new media interactive mode of transmission of becoming the first media audience choice, news App arises at the historic moment. In order to take the opportunity, many traditional media and Internet companies beginning to invest heavily to App market, news App have sprung up flourished.To win the audience, seize market share, each big news App have invested a lot in terms of content construction, money and energy for the general audience provides the content variety of information. News APP, however, as a new commercial media products, in addition to strengthen the investment and construction in the aspect of content, the product of the business is also a news APP important magic weapon of survival. In the APP management level, "headlines today" is a blockbuster, news APP rankings in 2015, "today's headline news ranked third, this rather than investing in APP business model and strategy.Through at present, our country the research of the management mode of news app is still at a preliminary stage, this article will take the communication, advertising, media management, marketing and so on as theoretical background, the "today's headline" this is a more typical of the management mode of news app, on its business model characteristics. This article first from analyzing the current situation of our country news APP market, to our country news APP background, summarizes the present stage of market competition pattern, the process of the overall development of China's news APP do a comb, to below the analysis of the business model. Because this article is about the research on the level of news APP management pattern, therefore, the next will be to the concept of "business model" and its basic elements were analyzed, and find out the management mode of our country news APP constituent elements, in the understanding of this concept has a clear will be to "today's headline" APP at this stage in order and studies about management pattern, the pattern of the characteristics, advantages and defects and shortcomings are analyzed and summarized, and finally, find out the improvement strategies.This paper cited some data research site, with a more detailed data and charts for service to the research of this paper. In this paper, the China news APP business model analysis and research, believe to be able to "today's headline" and other news APP in China enterprise operation and management to provide some reference.