"Today's Headline" Client Operation Features Research

With the development of Internet technology,Internet access fees have declined,and the scale of China's mobile Internet users has also continued to expand.Coupled with the mobile client's mobility and convenience features,mobile Internet users have been accustomed to using fragmented reading time.Today,news clients have gradually become the main channel for mobile Internet users to obtain news and information.Domestic news clients are emerging in an endless stream and can be divided into traditional media transformation news clients,portal website news clients,and aggregation news clients.The headline app today,which was born in 2012,broke the pattern of domestic news clients and changed the traditional content distribution model.Today's headline does not produce content and is committed to building an information distribution platform.With its intelligent distribution,which is a personalized recommendation,it has achieved rapid development in the field of domestic news clients.In terms of download volume,number of active users,and user stickiness index,they rank among the top domestic news clients and have to say that today's headline APP is one of the fastest-growing APPs in the domestic news client.However,as far as the current research status is concerned,research on domestic news clients focuses on traditional media transformation news clients and portal news clients.However,there are few studies on aggregate news clients,especially today's headlines.Most of the research objects are in the form of periodicals.The research content mostly stays in the information house caused by its unique algorithm,copyright disputes,and personalized recommendation.There are few researches on its operating characteristics.This article analyzes the characteristics of today's headlines from the aspect of operations.The first chapter mainly introduces the research background and significance of the thesis,the status of research at this stage,and the innovation of this article.Chapter 2 defines the news client,classification,news client's The basic characteristics are summarized,and the current domestic news client market and the current operational status of the headlines are analyzed.The third chapter mainly analyzes the positioning features of today's headlines,and is related to traditional media transformation,portal news clients,and other similar apps.Conducting comparative analysis;Chapter IV mainly analyzes the features of today's headlines in content operations,and specifically analyzes content sources,content forms,content support,etc.;Chapter 5 analyzes the characteristics of today's headlines in user operations;mainly from subdivided users.,enhance user stickiness,improve user engagement and other aspects of the analysis;Chapter VI proposed today's headlines in operational problems and corrective suggestions,hoping to provide other domestic news clients with theoretical and practical significance.