A Probe Into The Reasons For The Rise Of Today's Headlines News Client

After human beings entered the Internet era,the need for information still exists.With the continuous development of mobile internet technology and the widespread use of smart phones,people have more channels and ways to accept news.People's news reading habits are showing an increasingly mobile trend,the news client is an effective way to get news.Mobile network news applications rank second in all types of mobile Internet applications,the mobile news client has a large number of users and a wide range of influences,diving into all aspects of our personal lives.Today's headlines rank second in the news client industry,This article will analyze Today's Headlines as research objects.This paper first uses the theory of the life cycle of the enterprise to make a staged review of the development of Today's Headlines.Then it analyzes the internal environment of today's headlines from the four dimensions of enterprise material foundation,enterprise organization structure,entrepreneurship and corporate culture.The PEST analysis method is used to analyze the external environment of today's headlines from the four dimensions of political environment,economic environment,social environment and technical environment.Finally,using SWOT analysis method to summarize the success reasons and existing problems of today's headlines from the perspectives of advantages,disadvantages,opportunities and threats,giving the advises on the future development of Today's Headlines and aggregate news clients.