Research On The Development Strategy Of X Open Access Publishing Platform

With the development of the Internet and the rise of the open access movement in European and American countries,open access as a new information exchange modes has begun to attract the attention of experts and scholars in various fields around the world.With strong support,a large number of open access journals began to emerge.The international publishing systems and related theoretical systems of scientific and technological academic journals in developed countries have gradually matured.After years of accumulation,they have obtained rich practical experience,which can provide important reference for the research of relevant experts and scholars at home and abroad.In the 21 st century,the open access movement is gradually emerging in China.Although through continuous development and improvement,China has achieved good results in the field of open access policy,there are still corresponding problems and contradictions that need to be resolved urgently.The purpose and development direction of the X open access publishing platform has been committed to inspiring the creativity of relevant educators and research scholars by establishing a platform that runs through the academic communication system,actively participating in it,exploring together,and conducting research.In China's development path,it has been constrained by policies and willingness to develop slowly.Therefore,X Open Access Publishing Platform has formulated a strategy to gain competitiveness in different country markets.Based on the basic theory of enterprise strategy,this article clarifies the development strategy of the open access publishing platform by studying the development strategy of the X open access publishing platform.The content is mainly as follows: The first chapter provides a theoretical basis for the research topics of this article;Analysis of the external environment of the publishing platform,combined with the external factor evaluation matrix(EFE matrix),to analyze the external environment of the X open access publishing platform in detail;Chapter 3 analyzes the internal conditions of the X open access publishing platform and combines internal factor evaluation The matrix(IFE matrix)analyzes its internal conditions in detail;Chapter 4 summarizes the strategic positioning and objectives of the X open access publishing platform through the PSQM matrix analysis method.The fifth chapter is the analysis of the strategy implementation of the X open access publishing platform,including the strategy implementation strategy analysis and the strategy implementation guarantee measures analysis.Through analysis and research,the main conclusions are as follows:(1)X open access publishing platform needs to develop different development strategies in the face of the international mature open access market and China's relatively lagging open access market.(2)X open access publishing platform's strategic choice in China is to focus on differentiation strategy.(3)X open access publishing platform strategy to formulate missions and objectives.The strategic objectives are divided into financial level,customer level,internal process level,and learning growth level.(4)X open access publishing platform strategy implementation strategy is talent strategy,technology innovation strategy,brand strategy,and safeguard measures are to cultivate strategic capabilities,adjust organizational structure,improve market risk system,establish risk response mechanism,implement centralized differentiation strategy,focus on Build core capabilities.(V)The key to the implementation of the X open access publishing platform strategy lies in the monitoring and response mechanism of the market environment,grasping institutional opportunities,taking advantage of its own resources,and achieving brand promotion in different markets and reflecting its competitive advantage.By summarizing the obstacles and development directions encountered in the development of open access journals,it provides valuable data for future related research and lays a foundation for an in-depth understanding of the development strategy of open access publishing platforms,in order to give inspiration to underdeveloped open access journal platforms.