Research On The Competitive Strategy Of C Press In China's Academic Publishing Market Under The Digitalization Background

With the continuous upgrading of computer and Internet technologies,the information age poses enormous challenges to all aspects of production,operation,sales and service of commercial enterprises.The development of digital has brought two levels of influence to the publishing industry.The first level exists in the impact of digital on the internal environment of the company's strategy,processes,capabilities,services,etc.,although the number of competitors and the industry's competitive structure have not The digital process has undergone subversive changes,but changes in technological factors have had a major impact on business operations and competitive advantage;the second level exists in the publication itself,that is,digital publications,including electronic journals,e-books,Electronic resource database,etc.,this level of change exists in the product field,and more directly affects the publishing industry.In this context,the impact of digitalization and corporate strategy on the relationship between digitalization,the competitive strategy of publishing companies,business restructuring,digital products,and the strategy that C publishers face in the digital context.Questions and competitive strategy choices are studied.This study firstly studied the relationship between digitalization and corporate strategy through Citespace literature analysis software through keywords and co-citation analysis,and explored that "digital technology fundamentally changed the business layer strategy,business process,enterprise capabilities,products of the enterprise." The first presupposition theory of services,relationships between enterprises and enterprises.On this basis,it sorts out the highly cited literatures related to competition in digital and corporate strategy-related research,and explores the source of traditional digital advantages.The importance of digital products is more dependent on the advantages of resources to regain competitive advantage.As a second presupposition theory,at the same time,it finds in the field of digital business models for publishing products,digital products,digital selection of competitive strategies and competitive advantages.There is a large research space.Next,this study analyzes the internal and external environment of C publishing house in China's academic publishing market through case study method,expert interview method and system analysis method.On this basis,the product and business model changes brought by digitalization are obtained.The original business layer strategy can not obtain competitive advantage,and the core capability gap caused by internal environmental constraints leads to the strategic ability to cultivate two strategic issues,and the presupposition theory is verified,and SWOT analysis and strategic clock analysis are adopted.It provides a design direction for the centralized differentiation strategy for C Publisher's competitive strategy in the Chinese academic publishing market.Finally,this study designed C-press in the Chinese academic publishing market to focus on the target market strategy,the system innovation strategy to enhance the level of differentiation,and to build a strategic capacity based on the brand operation strategy to achieve a centralized differentiation strategy.The risk of the implementation of the strategy was estimated and the implementation of the safeguards program was given.In this paper,there are 25 pictures,10 tables,and 51 references...