KM Radio And Television Development Strategy Research

The rapid development of the Internet has spawned new media forms and mobile media platforms.New media such as Weibo,We Chat,and Douyin have brought the interactivity and immediacy of information exchange,the massiveness of content,and the personalization and communityization of communication methods.More and more loved by people,traditional media has gradually lost its absolute advantages in channels,audiences,content,etc.in the market competition.Based on the current situation,KM Radio and TV Station should follow the development needs of the current market,adhere to the correct direction of public opinion,adhere to the position of the media and social responsibility,integrate resources,improve the quality of the program,expand the scope of the market,innovate and develop,expand Advertising revenue generation relies on accumulated brand advantages to develop,strengthen integration and communication with new media,enhance KM's cultural level,and continuously improve KM's comprehensive strength and core competitiveness.This article takes KM Radio and TV as an example.First,it introduces the background of the main research content of this article from the perspectives of new media characteristics,changes in the media environment,the current scale of radio and television,and the current status of KM Radio and TV.Analyze the current situation of KM Radio and TV,analyze its current status from the internal environment and external environment,and then further analyze the current competitive environment of KM Radio and TV through industry environment,competitors,Porter 's five force model and SWOT analysis.The radio and television station development strategy plan is designed,including the overall development goals,strategic choices and strategic safeguards.