Research On The Development Strategy Of Legal Newspaper In The Media Fusion Environment

In the global media integration environment,large-scale media integration has become an inevitable trend of development,and the rapid development of online media has directly accelerated the pace of domestic multimedia integration.In 2016,General Secretary Xi Jinping pointed out that with the development of the situation,the party’s news public opinion work must innovate ideas,increase pertinence and effectiveness;it must adapt to the trend of decentralization and differentiation,and accelerate the construction of a new pattern of public opinion guidance.This means that media integration is no longer an attempt by the traditional media to take the initiative to survive on the basis of the crisis and grief of the media industry.It has become an industry-wide transformation and recreation driven from the inside out.The entire national media industry has entered a new stage.With the continuous development of the socialist market,the traditional newspaper industry is also accelerating the pace of marketization,and the legal newspapers have also changed their own development models.The rise of the Metropolis Newspaper and its expansion into the legal news area have not only squeezed the legal profession.The development space of newspapers has brought about a change in the needs of readers and news.The demand for marketization has been continuously increasing.With the promotion of global economic development,the traditional media industry must have the best choice for media integration in order to seek development and have a foothold.In this process,market pressures,changes in the concept of journalism,changes in audience needs,changes in the old and new systems,etc.pose challenges to the development of legal newspapers.Looking at the existing legal newspapers,there are many blind spots in the realization of its functions.If we want to become bigger and stronger in the strong and competitive media environment,and go out of our own way,not only to strengthen the user The concept of running the newspaper center,seeking new channels of operation,there are many to do.The author carried out a study with the Henan University Legal Affairs Office as an example to analyze the reform and development strategy of the newspaper and found that application technology and communication channels are the key development directions.The content is the primary key to exploring and developing new media.In the process of active integration,the legal newspapers should innovate their ideas,organize the contentconcisely and properly,establish orderly and orderly in disorder,and create a professional core competitiveness.They should always promote the concept of journalistic professionalism and use content products as a prerequisite.The technological innovation and multi-channel platform dissemination are used as means to integrate development and improve the content and quality of newspapers.Reports should reflect the depth and level of specialization.In the social issues widely discussed by readers,we must raise the banner of fairness and justice,trigger readers.Resonance to avoid erroneous public opinion leads to the development of social stability and harmony.