Research On The Development Strategy Of Television In Depth Coverage Under The Circumstances Of New Media

The media environment has shrunk with growing popularity of digital technology and the multimedia integration trend is increasingly obvious. Rapidly changing media environment, coupled with the news and the continuous deepening of reform, but also put forward new challenges to the TV program transmission mode. The value, function, significance and influence of televisionnews programs should bepaid attention to understanding of the development of ideas, research has been imperative. In addition, at the beginning of the traditional media audience erosion, the backdrop of the emerging media, television news depth reported also cannot indulge in the inherent mode of transmission, we need to change train of thought, from competition to competition, make sharing and cooperation in the development of new ideas.In this passage, we make the TV in-depth report column "investigative journalism" as an example, the contemporary new media trend of power, counter measures logical sequence of these three parts, research station in the media area of rapid development of the frontier. The first is the comparative study of China’s deep report of TV in-depth report column "investigative journalism" and CBS Broadcasting "60minutes" based on the current situation and clear look at the depth of the TV news reporting of our country and the existing problems. Second is based on the in depth reports in the forefront of the field of new media analysis, looking for the breakthrough of TV media in depth reporting. Third is the analysis of the prospects and strategies in the context of new media of television in depth reporting, on the one hand, the TV in-depth report to re-examine their own development advantages and disadvantages of the content of the upgrade, on the other hand, we will follow the pace of the times, actively integrate into the environment of media convergence, with the form of reconstruction and innovation.