Research On Competitive Strategy Of Traditional Media In We-media Time

Nowadays,owing to the rapid expansion of We media technology,We media develops fast subsequently.The quantities of We media and audience are increasing,which extremely crams into market space of traditional media.Development of traditional media is arrested under such market background.Traditional media,which belongs to mainstream and authoritative media,has pretty obvious official property and plays an important part in positive propaganda and guidance.The dispersion and loss of the audience of traditional media not only damage the traditional media itself as well as income of practitioners but have an immeasurably negative effect on our society and country.Through considering the situation of We media,its influence on traditional media and the weakness of the technology of traditional media,the article reveals some potential problems and reasons of them.Then,we use SWOT to demonstrate the strength and weaknesses,opportunities and threats and propose strategies and strategy orientation of traditional media finally on that basis.Through these studies,the reason why traditional media encounter difficulties will be clear,which confirms that traditional media have necessities in applying We media as soon as possible,thus forming the single link of material collection and production and multiple circulating links,that is,involving in media convergence of omnimedia of all kinds of pushing channels such as traditional media,We media and new media.Taking other essential measures to support traditional media to survive and develop constantly.We aim to provide a theoretical reference for traditional media's living and development to realize the realistic targets that accord with future needs.